1. 1 Module 2a Tourism Planning Destination Marketing and Planning Professor Alastair M. Morrison Lesson 4

2. 2 The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination Part 2. Part 4. Marketing Travel Part 3. Demand

4. Reasons for Tourism Planning

5. Consequences of Unplanned Tourism Development

6. Barriers to Tourism Planning

7. Purposes of Tourism Planning

9. Reasons for Tourism Planning Tourism development has both negative and positive impacts Tourism is more competitive than ever before and there has been a proliferation in the promotion of tourism destinations Tourism is a more complicated phenomenon than it was previously thought to be The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination

10. Reasons for Tourism Planning Yi ethnic minority, Sichuan, China Tourism has damaged many natural and cultural resources Tourism affects everyone in a community and all people involved in tourism should participate in the tourism planning process The Destination Life Cycle The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination Tujia ethnic minority, Chongqing, China

12. Human impacts

13. Marketing impacts

14. Organizational impacts

15. Other impactsThe Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination

16. Barriers to Tourism Planning Objections to the principle of tourism planning: 1. The costs of conducting tourism planning processes can be high 2. The complexity of tourism and the large number of government agencies involved 3. The diversity of tourism businesses 4. The seasonality of tourism in many destinations 5. The high ownership turnover in tourism businesses The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination

17. Purposes of Tourism Planning 1. Identifying alternative approaches 2. Adapting to the unexpected 3. Maintaining uniqueness 4. Creating the desirable 5. Avoiding the undesirable The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination

18. Steps in the Tourism Planning Process The Tourism System(Mill & Morrison, 6th ed., 2009) Part 1. Destination 1. Background analysis 2. Detailed research and analysis 3. Synthesis and visioning 4. Goal-setting, strategy selection, and objective-setting 5. Plan development 6. Plan implementation and monitoring 7. Plan evaluation Each of the seven steps involves a variety of steps, activities, participants, and outcomes.

21. Capacity measurements for resources

26. Description of government and private-sector roles and responsibilities

27. Funding requirements and resources

29. Environmental impact assessments

30. Marketing plans

31. New organizational structures in places

32. New developments

34. Tourism business operator surveys

35. LAC results

36. Marketing plan evaluation results

37. Suggestions for future tourism planning processes 7c. Prepare recommendations for future tourism processes 17

38. Nova Scotia Tourism Plan Team Exercise