Business Analyst Role in developing successful User Experience

Business Analyst Role in developing successful User Experience International Institute of Business Analysis January 20, 2009 San Diego, CA

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the Speaker ,[object Object],[object Object],[object Object]

User Experience Definition: An industry standard – broad term ,[object Object],[object Object]

User Experience Definition: For application development ,[object Object],[object Object]

How the User Experience fits in the solution life cycle: Marketing, User Experience, and Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Technology User Experience User Experience is the bridge between the business objectives and the technology solution

How the User Experience fits in the solution life cycle: Product Management, Design, and Development Product Management Product Design Product Development WHY & WHAT HOW & WHEN

How the User Experience fits in the solution life cycle: The Rational Unified Process IconProcess RUP - www.iconprocess.com/iconProcess/disciplines.php

User Experience Roles and Activities

User Experience Roles and Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Experience Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Researcher Deliverables: User Profile

User Research Deliverables: Persona SENIOR MANAGER GATEKEEPERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"Can you get me that analysis by Tuesday?" Matthew spends most of his time at work requesting and reviewing reports, preparing memos and briefs for, and supervising staff. ,[object Object],[object Object],[object Object],[object Object]

Information Architect Deliverables: Screen Flow Diagram

Information Architect Deliverables: Wireframe

Visual Designer Deliverables: Visual Design

Interaction Designer Deliverables: UI Prototype

Usability Evaluation Deliverables: Usability Evaluation Report

User Experience Deliverables: UI Style Guide and Specifications

Thank You ,[object Object],[object Object]

Business Analyst Role in developing successful User Experience

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Business Analyst Role in developing successful User Experience