China Mobile is pursuing growth in corporate wireless services to offset lower average revenue per user (ARPU) from rural customers with lower incomes entering the market. As major cities become saturated, rural areas offer growth but ARPU is reduced. In the short term, increased data usage from urban users can balance lower ARPU from rural users, but a long-term strategy is needed. China Mobile's corporate services division is aggressively pursuing this sector as a key way to increase ARPU through products like SRT's Mobile Enterprise Gateway solution.