1. Social Media Strategies for Retailers and Brands

2. o Facbook rose 190%

3. o Technology is getting easier and easier to implement

4. o Shoppers are reaching out to strangers for advice
o Amplifies size of audience

5. o Transparency is key

6. o Sustainability issue
o Marketing message coming through

9. o Costco – 50k fans on fan page

11. o BJ’s Price trumps quality
o Costco brand not as a generic brand but as a competitor to name brand

14. o Avenues:
o Company page
o Twitter
o Facebook
o Promote transparency

15. o Expanding reach
o You go to customer instead of them coming to you

17. o Not removing bad reviews
o Allowed to post photos
o Easy to share

18. o Not only products but environemental

19. o Internal for employees
o Goal is customer satisfaction but leveraging employee experiences and
employee loyalty/happiness

20. o