OBIEE Customer Enablement Series

1. OBIEE Customer Enablement Series Part 2 – Technologies Hosted by Ralf Schmidt – Evergreen Data Systems Speaker - Robert Kenny Joseph – Step Ahead Solutions, Inc.

4. Business Value Business Value for BI The real value of BI is strongly linked to achieving business goals and improving business performance. A growing range of analytic applications is emerging that leverage BI technologies to better understand and manage business performance. Organizations seek to use BI to lead, support decisions, explore, measure, manage and optimize their businesses, and thereby drive business transformation.

5. Business Value Question for the Audience “ Do you believe that pairing of technology and business value is key to BI Success?”

11. Is in Context Components of a good BI Question for the Audience Is Complete Is Detailed Is Relevant Is Rich “ Do you think that these critical characteristics of your information is vital for your decision making?”

12. Information Bottleneck Capacity to Deliver Ability to Meet Requirements Capacity to Assess Requirements Supported by Infrastructure Formal Requests Desired Information Information Delivered Information Required BI User Interface Self Service Reports Published Dashboards Reports from Multiple Data Sources Logical Subject Areas IT Professionals Information Required = Information Delivered Components of a good BI

14. The Technology of Choice Oracle BI Suite Enterprise Edition Plus OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Source: Oracle Pervasive Information Delivery Financial Performance Management Applications Insight Performance Action Set Goals Plan Monitor Analyze Report Align Hyperion Essbase Oracle BI Server Common Enterprise Information Model Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards

19. Oracle Business Intelligence EE Applications Other Operational & Analytic Sources Prebuilt adapters: Sales Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion Employee Productivity Compensation Analysis HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital A/R & A/P Analysis GL / Balance Sheet Analysis Customer & Product Profitability P&L Analysis Expense Management Cash Flow Analysis Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis Order Linearity Orders vs. Available Inventory Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI OBIEE Applications Travel & Trans Auto Comms & Media Complex Mfg Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Service & Contact Center Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends

20. Q & A Evergreen Data Systems, Inc. 3350 Scott Blvd., Building 36B Santa Clara, CA 95054 Phone: 800.248.2898/408.557.9800 Fax: 408.557.9811 Ralf Schmidt rschmidt@evergrn.com Step Ahead Solutions, Inc. 3333 Bowers Ave., Suite 130 Santa Clara, CA 95054 Phone: 408.200.0965/408.771.9663 Fax: 408.996.1289 Robert K Joseph [email_address] Contacts