This document discusses key challenges in business intelligence (BI) adoption and provides perspectives from industry experts. It outlines challenges such as lack of coordination between IT and business units and lack of connection between BI tools and corporate strategy. The document also discusses how BI can provide competitive advantage when used as part of a continuous process to gain insights rather than a one-time project. It concludes with contact information for follow up.

1. OBIEE Customer Enablement Series Part 1 – Challenges Hosted by Ralf Schmidt – Evergreen Data Systems Speaker - Robert Kenny Joseph – Step Ahead Solutions, Inc.

7. BI for Competitive Advantage

8. Creative Insight into BI Future Oriented Operational Static Strategic Dynamic Past Oriented Source: Oracle BI Evolution Ad-Hoc Query & Reporting Standardized Reporting Advanced Analytics Modeling

9. Typical BI Experience of an Organization Setting the Perspectives Right ! Creative Insight into BI

11. Putting it all together Creative Insight into BI The Need for BI BI – to be more competitive and profitable BI – choose the right technology and product BI – determine the lowest TCO and highest ROI; how it can truly be achieved? BI – have a clear understanding of what is perception and what is real? BI – engage with the experts BI – validate the true value of BI and user acceptance.

12. The complexity of BI How BI is implemented today? Creative Insight into BI Source: Oracle

13. Q & A Creative Insight into BI Evergreen Data Systems, Inc. 3350 Scott Blvd., Building 36B Santa Clara, CA 95054 Phone: 800.248.2898/408.557.9800 Fax: 408.557.9811 Ralf Schmidt rschmidt@evergrn.com Step Ahead Solutions, Inc. 3333 Bowers Ave., Suite 130 Santa Clara, CA 95054 Phone: 408.200.0965/408.771.9663 Fax: 408.996.1289 Robert K Joseph [email_address] Contacts