This document analyzes Bernardo's Silver Spoon poster campaign. It identifies the target audience as parents and adults planning families. The main visual aspects are the dominant image of a deprived baby and bold text. The design style uses harsh colors to contrast the baby's environment with the implied comfort of a silver spoon, and centers the baby image to capture attention. The main message is to raise awareness of the reality that not all children are born into comfortable lives by juxtaposing images of deprived babies with the slogan "If only every child was born with a silver spoon." The analysis has mixed feelings about the campaign's impact, seeing it as powerful in its message but concerned it may have gone too far in shocking viewers by getting banned.

1. Ryan Hunt – Issues a personal response F486 Bernardo’s Silver Spoon Campaign Analysis

2. Target Audience The target audience for this poster campaign is: Parentswould be a good audience for a campaign like this because they sense the child's vulnerability and show raw emotion towards it to due personal experiences and relations with babies. Adults in general would show a similar thing, in particular ones planning on having a baby, maybe in the younger bracket of Adult.

3. Visual Aspects The main aspects of the image are; The main image of the baby is the most shocking visual aspect of the page. It dominates the space and creates the most emotion, with the assistance of the prop. The text is also quite prominent due to the black against the white and stands out to convey the message boldly and clearly.

6. Summary Through looking at the campaign and the aspects of the posters, I have mixed feelings about its affects and impact on the audience. Firstly, I feel that its very powerful in conveying its intended mess, the juxtaposition of the props and the newborn children is a great way of capturing the emotion of almost every person who views it. However, the fact that the campaign got banned makes me feel they may have gone a step to far in terms of shocking their audience, and by getting it banned surely defeats the purpose of the campaign because its being taken out of the publics eye and is no longer capturing the attention of regular viewers