The Recruiting Social Media Opportunity. There is a fantastic opportunity for recruiters to use social media as a marketing channel - just like email or print advertising – to reach new and existing candidates...

1. Social Media Support for Recruiters

2. In April 2009... … 263 million unique visitors visited Facebook, Myspace, LinkedIn,Twitter and Youtube. Combined, these sites were viewed over 2.8 billion times.

3. What is Social Media? Video, images, audio, or text published and shared on social networks, content-sharing sites, blogs, interactive and ecommerce web sites. What is Social Media Marketing? Utilizing social media (video, images, audio, or text) to promote products, brand, and jobs on social networks, content sharing sites, blogs, interactive and ecommerce web sites.

4. The Recruiting Social Media Opportunity There is a fantastic opportunity for recruiters to use social media as a marketing channel - just like email or print advertising – to reach new and existing candidates. The first step is to transform your recruitment messages into social media that can be posted to social networks, content sharing web sites, blogs, and your own current web site.

5. Your Recruitment Message Social media marketing in a nutshell. Social Media Your Audience Video Images Text Audio

6. Crafting Your Message. You can start planning your social media marketing campaign by addressing the following questions: What are your goals for this recruitment campaign? What do you want to say about the position(s) or company? Who are the content creators for this campaign (you, the recruiting company’s employees)?

7. How can Sonecast help? We offer social media support services and software to help put you in the driver’s seat of your social media campaigns. In support of this mission, we’ve created a cutting-edge online social media planning application called the Authority Engine. The Authority Engine helps us to rapidly devise and manage social media marketing strategies at a fraction of the typical costs and since it is also a collaborative tool, you will have total transparency into our process. Add our support services to the mix and you have a cost effective solution for coming in first in the social media recruitment arms race.

8. Authority Engine - Campaign Screen

9. How else can Sonecast help? We can become your cost effective and high-impact extension to your marketing program keeping your online marketing efforts running efficiently and smoothly. Services we offer: PitCrew. We work as an extension of your marketing team, keeping your social media fresh and updated. We also monitor the social web for mentions about your business or industry. SocialMedia Mechanic. Here we look at online trends in your industry and come up with both short- and long-term plans for your online marketing efforts. We also help you to set up key social media accounts for those campaigns. TuneUp. Let us help to introduce your staff to social media marketing and supporting tools.

10. After applying Sonecast's social media strategy to my online recruitment marketing efforts, my blog traffic is up 193% over last 4 weeks and traffic to triangleatwork mini site is up 322% over last 4 weeks! Carol Oates CEO, Triangleatwork We've worked with the Sonecast team to integrate their social media approach into our online strategies. Their approach is innovative and creative, but very pragmatic and cost-effective. I hope to work with them again. Jake Sorofman VP Marketing, rPath.com

12. About Sonecast. Located in Chapel Hill, NC, Sonecast was founded to help small businesses leverage social media to generate traffic and increase sales. Our mission is to help clients take advantage of the social media phenomenon and integrate this new communications channel into their existing email and print-based marketing efforts.

13. Contact Us Sonecast, Inc. PO Box 326 Chapel Hill, NC 27514 Phone: 1.919.883.4219 Email: Info@sonecast.net Web: http://www.sonecast.net http://www.authorityengine.com