1. Marketing Your Church UISBC 2008

13. One Simple Principle that will help you reach more people: Learn to think like the people you want to reach. “ Me” marketing not “You” marketing

17. How to Build Positive Awareness of Your Church: If You don’t Manage Your Brand, Someone Else Will

21. Develop a Personalized Playbook for Reaching Your Community: Get the message outside into the mainstream of your community

23. Think about Your “Branding” or Reputation Logos from MinistryMarketingCoach.com © 2006 Used by permission

25. Build Your Branding with a Quality Logo

26. Integration Builds Synergy

40. Neg. Pos. Attitude 1. 10 Knowledge Marketing in Action Behavior

41. Getting Visitors is the Tip of the Iceberg! 10% Visitors and New Referrals Attracting People 30% Following-up on Prospects Establishing Participation 60% Assimilating Existing Contacts Getting People Involved

42. Passive Active Emotional Attachment, Commitment, Need for Information, Loyalty 1. Initial Awareness 2. Initial Contact and Impressions 3. Surfing Information 4. Beginning to Learn 5. Willingness to Consider Joining 6. Limited Participation 7. Forming Relationships 8. Joining 9. Adapting to Being a Member 10. Ready to Teach

43. Getting Interest Presentation Bookings Filter Filter How Do you Fill Your Pipeline?

44. An Assimilation Plan Ongoing Prospect gives contact information First Visit Newcomer Friendly Outreach Every 6 Weeks Newsletter Birthday Notes Outreach Events Phone Call Visit Gift First Week Invitation to Newcomers Fellowship First Month Put information in database Send Letter Next Day