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Facebook and Brazil

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Facebook in Brazil By: Joao Mattos
Facebook Largest social network in the world Founded 2004 +1,200 employees More than 400 million active users About 70% are from outside the USA 70 translations
Brazil 5th Largest country in the world (#1 in LA) 5th Internet users: 198,739,269 5th Language spoken online: Portuguese
Facebook’s Challenges and Goals Share and Connect Dominate Overcome Orkut in Brazil Generate income Gain more popularity in Brazil among business Find partners
Right track
Facebook in Brazil Number of users on Facebook in Brazil: 4 093 080 Male users on Facebook in Brazil: 1 921 820 Female users on Facebook in Brazil: 2 174 720 Online penetration in Brazil: 6.06 %
How to improve What Brazilians love? - Find culture elements Brazilian news Teach Reach businesses Reach TV Media Internet Sites
Measure Numbers Increase of Language translation Possible migration from Orkut to Facebook

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Facebook and Brazil

  • 1. Facebook in Brazil By: Joao Mattos
  • 2. Facebook Largest social network in the world Founded 2004 +1,200 employees More than 400 million active users About 70% are from outside the USA 70 translations
  • 3. Brazil 5th Largest country in the world (#1 in LA) 5th Internet users: 198,739,269 5th Language spoken online: Portuguese
  • 4. Facebook’s Challenges and Goals Share and Connect Dominate Overcome Orkut in Brazil Generate income Gain more popularity in Brazil among business Find partners
  • 6.
  • 7. Facebook in Brazil Number of users on Facebook in Brazil: 4 093 080 Male users on Facebook in Brazil: 1 921 820 Female users on Facebook in Brazil: 2 174 720 Online penetration in Brazil: 6.06 %
  • 8.
  • 9. How to improve What Brazilians love? - Find culture elements Brazilian news Teach Reach businesses Reach TV Media Internet Sites
  • 10. Measure Numbers Increase of Language translation Possible migration from Orkut to Facebook