Adman Lecture 7

Advertising Management Lecture 7: Creative Strategy

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Thinking Techniques ,[object Object],[object Object]

The Importance of Creativity in Advertising ,[object Object],[object Object]

Advertising Creativity ,[object Object],[object Object],[object Object],[object Object]

Creative Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Process ,[object Object],[object Object]

Inputs to the Creative Process ,[object Object],[object Object],[object Object]

Inputs to the Creative Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inputs to the Creative Process ,[object Object],[object Object],[object Object],[object Object]

Creative Strategy Development ,[object Object],[object Object],[object Object],[object Object]

Creative Strategy Development ,[object Object],[object Object]

Creative Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Strategy Development ,[object Object],[object Object],[object Object]

Top 10 Ad Slogans of the Century

Creative Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The End Next lecture: Creative Strategy Implementation and Evaluation

Adman Lecture 7

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Adman Lecture 7