1. Content is Available On Demand, Anytime, Anywhere

2. PERSON WATCHING TV, TALKING ON PHONE

3. WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER BEHAVIOR?

4. WHY Do We Make Choices We Make? Heraclitus’ foresees Email’s evolution 1972 1980’s According to Psychoanalytic theory, everything we do , every thought we have, and every emotion we experience has one of two goals : to help us survive or to prevent our destruction .

6. The Emails You Are Now Good At – Time to Get Better

7. Controlling Your Messaging

8. Use Relevant and Content Driven Email To Bring them Back In To Your Experience

9. Use Email To Drive Subscriptions - Smartly

10. Don’t Forget to Remember the Brand ID

11. Is Steve Balmer Wrong? 50%