2. Ivan Chermayeff was born in London in 1932 to a prominent Chechen-British architect.
The Early Years
3. Education
Yale and Harvard and the
Ivan studied art and architecture at
Chicago Institute of Design before moving to New York .
4. Ivan started the firm Chermayeff & Geismar, a firm that specialized in graphic
design of corporate and non-profit logos and posters.
Success
5. Recognition
He became president of the American Institute of Graphic Arts.
He also became a teacher at several colleges and universities.
6. Ivan Chermayeff has won nearly every award available in his profession, including awards
from the Society of Illustrators and the American Institute of Graphic Arts.
Achievments
7. Theory
He was revolutionary in his thought that design should be used to solve real
problems, not to be just stylish or eye catching.
8. He is commonly referred to as one of the “giants of graphic design,”
and his work is still important and influential today.
Legacy
16. 1. What was one of the many corporate
logos that Chermayeff helped design?
Mobil, National Geographic, PBS, UNDP,
Showtime, NBC, Chase, Merck
2. What was one of the posters that
Chermayeff designed promoting?
Freud Exhibit, PBS special, Winston Churchill
special, Guggenheim museum, War and
Remembrance
3. What organization was Chermayeff
president of, and later received many
?
awards from?
American Institute of Graphic Arts
Questions
4. What was one of the schools that
Chermayeff attended?
Harvard and Yale and Chicago Institute of Design
17. “To design is to solve human problems by identifying them
and executing the best solution.”
http://www.designboom.com/eng/interview/chermayeff.html
http://www.cgstudionyc.com/
http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar
http://www.findlay.com/pages/Chermayeff.htm
Sources
