2010년 3월 24일, 숭실대학교 대학원 미디어학과 수업중 임영환교수님의 수업에서 진행된 세미나의 자료입니다.

1. 스마트폰과
모바일경제
이인석
www.lisky.net
@inska
inska@lisky.net

2. 차례
모바일웹
스마트폰
모바일플랫폼
모바일경제

3. 발표개요
•
•
• 2010
• IDEA
• ISSUE Discussion

4. 1.모바일웹의단말기및통신환경

5. 수많은모바일단말
•
–
– , , UMPC, MID ...
•
– WAP
– Web
• OS
– : Windows XP, CE, Linux, iPhone OS, PalmOS
– OS

6. 수많은모바일단말#2

7. 휴대전화가사실상모바일웹의미래
•
– 2008 40
– 10 ~60 1 /1
–
•
– .
– .
–
•
–
–

8. 새로이부상중인e-Book시장
• PC
– .
– .
– .
•
–
– Apple iPad
• ?
–
– .
– .
– .

9. WAP과WEB
• WAP
– Wireless Application Protocol (WAP Forum)
– WML/HTML
–
– ?
– !!
• WEB
– Web (W3C)
– Open!
– PC Web . !
– (X)HTML XML, Javascript, CSS

10. 모바일웹1.0과모바일웹2.0
1.0 2.0
(0.5MBps) (1Mbps), HSDPA
WAP TCP/IP
HTMLWML XML XHTML
, , (W3C)
REST, SOAP
URL , WINC URL , QR Code, RFID
API API API

11. WiBro와HSDPA
HSDPA
3Mbps ~ 18MBps 2Mbps
KT, SKT KT, SKT, LGT

12. IDEAISSUE
• IDEA
– WAP : ?
• ISSUE
– WAP ?
– WAP ...
– WAP ?

13. 2.미래의모바일경제는스마트폰에

14. 일반폰과스마트폰의차이
OS
OS OS
(Windows, Linux, iPhone OS )
, ,
+a
WAP Web
48
10 ~ 70 20 ~ 40
WiFi, GPS WiFi, GPS

15. 빠르게변하고있는한국의모바일웹2.0

16. 빠르게변하고있는한국의모바일웹2.0

17. Daum의스마트폰전략
• Mobile TF
– m.daum.net
– ?
• ?
– Daum Mobile
– Agora Cafe App ?
– Tistory App App
• Said (Daum Mobile TF Manager)
– Push, LBS, Camera
–
– , Push, LBS

18. IDEAISSUE
• IDEA
– “ ” .
• ISSUE
– ?
– WAP Web
?
– ? Like Nokia

19. 3.세계는모바일플랫폼전쟁중

20. 주요모바일플랫폼
• Windows Mobile / CE
– Embeded
–
• iPhone
– 1
– UI/UX
• Nokia
–
–
• Android
– Google
– Google

21. 주요모바일플랫폼

22. 삼성이만든플랫폼‘바다’
• ?
–
– , , OS,
4
•
– OS
–
– C++
•
– , OS :
– , , :
–

23. 전세계이통사의통합플랫폼
•
–
– ) KT iPhone, App Store
– Windows Mobile, Android, iPhone, Symbian
–
•
– Major League Minor League
– SKT KT
– iPhone UI/UX Windows Mobile
?

24. WebRuntime
•
– 1 Source 1 App
– ? !
– /
• Web Runtime
– PhoneGap Platform, BONDI
– XHTML/CSS/Javascript App !!!
– Mobile Web Application
– /
– DD ...
– PhoneGap iPhone 36 (App Store)

25. PhoneGapPlatform(고종욱)
• PhoneGap
– Web Runtime
– App Store 36 App
• Hot to use
– XHTML/CSS/Javascript UI
– PhoneGap
 Javascript Device API
– Application
•
– .
–
– BlackBerry Android
–
– API

26. IDEAISSUE
• IDEA
– User Interaction - Apple iPhone
– - Windows Mobile
–‘ ’ - Google Android
– WRT ... -
• ISSUE
–
– Apple
– Android ?
– Web Runtime ?
– ???

27. 4.웹경제와모바일경제

28. 웹경제
•
– 50 5
– Mainframe
– PC
– Internet
– Web
– and Mobile?
•
– 10
– Mobile Web 10 ?
–

29. YES24사례(WebMobileCommerce)
• YES24
–
– 3600 /
– 100 /
– 40 /
• YES 24 iPhone App
– iPhone App 300 /
– - Web ?

30. 모바일경제의가능성
• iPhone
– KT Data 122
–
• M-Commerce
– 2000
–
• Mobile AD
– 38%
– PC Web CTR : 0.07%
– App Store Free App

31. IDEAISSUE
• IDEA
– MS - Software
– Google - Web
– - Mobile
– :
– LBS
• ISSUE
– Mobile Software/Web/Hardware/Contents
– ? ?
– , 2.0 , ?
–

32. 감사합니다
이인석
www.lisky.net
@inska
inska@lisky.net