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IMT Lecture ICT Multimedia+IMS Part01.MM-Biztel 04 Nov09v1.1

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IMT Lecture ICT Multimedia+IMS Part01.MM-Biztel 04 Nov09v1.1

  1. 1. Current Trend of Telecommunication: Multimedia Communication and IMS Lecture by: by: Djadja.Sardjana@gmail.com http://www.slideshare.net/djadja 4-Nov-09 Nov- IMT MM-Biztel MM- 1
  2. 2. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 System Description & Concept 4-Nov-09 Nov- IMT MM-Biztel MM- 2
  3. 3. Communications in the 21th Century Universal Service usable anywhere in the world Global (Universal) Service Provider Personal Multimedia Personal Services Variegated, High-quality usable by anyone Multimedia Services 4-Nov-09 Nov- IMT MM-Biztel MM- 3
  4. 4. Multimedia Services Mobile Multimedia Broadcast 2M Remote Database Access Video Internet medical Conference Information Access service (High (Medical image) Video on Distribution Video demand Mobile TV 384K quality) Catalog Services -Sports Video shopping -News Conference WWW News -Movies (Low quality) Weather 64K e-mail forecast Electronic ISDN ftp Newspaper Karaoke Traffic information Mobile 32K Voice Radio Telephone IP Mail pager Sports Conference Electronic information 16K telephony Publishing Leisure etc Information 9.6K Telephone Electronic Image Mail FAX 2.4K Data 1.2K Voice Symmetric Asymmetric Multicast Point to Point Multi Point 4-Nov-09 Nov- IMT MM-Biztel MM- 4
  5. 5. Mobile Multimedia services Business Mobile TV&Phone Public Video Conference Information transport system E-Mail Guidance for driving DB System for old people Mobile Multimedia Communication Private DB Emergency Information system distribution service Music on demand Electronic news paper Remote sensing Karaoke Mobile TV & Control on demand Video on demand Electronic book Interactive TV Tele shopping Interactive game In-home studying 4-Nov-09 Nov- IMT MM-Biztel MM- 5
  6. 6. Challenges on legacy networks Service deployment time (Time To Market) – competitive edge High Capex and Opex on new services – vertical silos Application 1 Application 2 Application 3 Management Management Management Service Service Service Capability Capability Capability Integration Integration Integration Vertical Silos in service deployment Deployment of advanced & Value Added Services Strategic differentiation from internet based services Quality of Service (Operator VOIP vs. Skype) Security 4-Nov-09 Nov- IMT MM-Biztel MM- 6
  7. 7. Access network evolution Developments in mobile access technologies Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM modulation 42 Mbps on single 5 MHz carrier) Evolved Packet System (EPS) – QoS and Bearer concepts OFDM based technology - UTRAN Long Term Evolution (LTE), mobile WiMAX Increase Increase in per consumption of Mobile Broadband user data rates multimedia services 4-Nov-09 Nov- IMT MM-Biztel MM- 7
  8. 8. Access network evolution Development of fixed access technologies Developments in ADSL and VDSL technology Deployment of FTTx networks (FTTU - Fiber to the user) More user data rates than wireless technology Increase in Ability to offer NGN and per user data high data rate triple play rates services offers 4-Nov-09 Nov- IMT MM-Biztel MM- 8
  9. 9. Transport Technology Evolution Transport layer evolving from ATM / FR to IP Increasing intelligence in the transport layer Enhanced security QoS guarantee and enforcement capabilities Flow based charging of differentiated services Deep packet inspection capabilities Service aware bandwidth management 4-Nov-09 Nov- IMT MM-Biztel MM- 9
  10. 10. Core Network Evolution IP Multimedia Subsystem Access agnostic core network Standardized environment for operators to manage IP Multimedia communication sessions – e.g. Voice, Messaging, Sharing Based on Session Initiation Protocol (SIP) Approach to cost effective transition towards service centric world 4-Nov-09 Nov- IMT MM-Biztel MM- 10
  11. 11. Service Delivery Evolution Enterprise & Web Applications Merging of Telekom, IT and Media Gap industries Telecom Networks Emergence of new services & GAP between Services and Telecom consumer behavior Networks 4-Nov-09 Nov- IMT MM-Biztel MM- 11
  12. 12. Converged Services Multimedia services any time any where independent of access technology ! Instant Content Messaging Sharing Video Sharing Location Services Push to X Interactive Gaming Services Presence Next Generation Networks Multimedia Security & Seamless Mobility Experience Personalization 4-Nov-09 Nov- IMT MM-Biztel MM- 12
  13. 13. Next Generation Networks Evolution Drivers Societal and Business trends Convergence • Internet is becoming a major enabler • Converged devices (Mobile, WLAN, of communications Internet etc.) Connectivity • Consumers are embracing • Converged services Ease of computing, mobile and digital use technology in their everyday life • Converged networks Reliability, • Evolution of Business models require Security, Reduced OPEX/CAPEX increased levels of personal mobility • Converged business models Increased margins, Avoidance of twin pitfalls risk Access Technology Enhancements • HSPA (High Speed Packet Access) – evolved WCDMA • OFDMA (Orthogonal Frequency Division Multiple Access) – 3GPP LTE, WiMAX, MBWA, ADSL/VDSL, DVB-T/H etc. • Spatial Processing – multi-antennas Base Stations supporting advanced spatial processing 4-Nov-09 Nov- IMT MM-Biztel MM- 13
  14. 14. NGN – layered Architecture Development towards Multimedia Service NGN Layer Delivery Converged Service Delivery - Service Delivery Application Layer Platforms (SDP), Fixed Mobile Convergence (FMC) Common Service Control – IP Multimedia Network Layer Subsystem (IMS) Transport Layer All IP Transport QoS enabled high bandwidth access Access Layer technologies – mobile WiMAX, LTE 4-Nov-09 Nov- IMT MM-Biztel MM- 14
  15. 15. Fixed Mobile Convergence (FMC) Fixed Mobile Convergence (FMC) – Seamless mobility between mobile and access networks FMC is a key driver for IMS IMS High Bandwidth Mobile Networks Fixed Mobile Multimedia Convergence High Bandwidth Fixed Networks “One number” concept – A single number for fixed, mobile and soft phones Hosted IP PBX services – call groups, call hunting…….. 4-Nov-09 Nov- IMT MM-Biztel MM- 15
  16. 16. FMC Devices PCs DATA Mobile TVs PDAs Upcoming FIXED Device MOBILE • End user wants Classes the my-service- anywhere experience • New intelligent & powerful device Fixed Mobile Phones Phones classes already start to support VOICE this goal 4-Nov-09 Nov- IMT MM-Biztel MM- 16
  17. 17. The Evolution to IMS Multimedia Applications Video Movies Music Person-to-Content Ring tone known usability patterns Photos Internet Streaming Text/Pictures Download HTTP Video SMS/MMS Active phonebook Person-to-Person Image dominates traffic growth Text Sharing Voice Presence Push-To-Talk MMS SMS Voice 4-Nov-09 Nov- IMT MM-Biztel MM- 17
  18. 18. Example: Watch and Communicate service • While out in town, Bob stopped by at the Jazz festival. He made a short clip and would like to ask his friends if they are interested to go to the evening performance. • He checks the presence information of Alice and Dave. • Bob opens a Chat session and sends the clip to his friends. He asks if they are interested to go to the evening performance. • Dave is watching TV, therefore the chat session is diverted to his IMS enabled STB. Communication services Personalised content services Group and context support 4-Nov-09 Nov- IMT MM-Biztel MM- 18
  19. 19. IMS – a Standard-based Architecture for NG Services Standard- • IMS defines an open IP-based service infrastructure where service intelligence is located in the servers and mobile devices. • IMS as originally specified by 3GPP, was aiming to enable real-time multimedia services over the IP bearer in GSM and W-CDMA networks. • 3GPP2 defined later the MMD for CDMA2000 networks which is now aligned with IMS. • TISPAN provided the specifications for DSL access. • CableLabs provided the If IMS is not used: specifications for the cable access Multimedia communication at best effort and now their work together with 3GPP to incorporate PC 2.0 Service orchestration can be complex specifications into IMS release 8. Service roaming can be difficult to implement • Since release 6, interworking with Provisioning and charging are service specific WLAN is supported. Compliance with LI requirements can be an issue 4-Nov-09 Nov- IMT MM-Biztel MM- 19
  20. 20. IMS in Quadruple Play Industry consolidation and End User alliances = experience = Service continuity Convergence at Service Provider level. Access to subscribed services from any device in the bundle Common provisioning, mgmt and billing Common service and subscriber management Fixed Mobile Convergence = Converged Service Architecture Setup of the appropriate QoS and resources 4-Nov-09 Nov- IMT MM-Biztel MM- 20
  21. 21. IMS- IMS-SOA Architecture Service Enablers: Service • Provide functionality which can be used by other SOA Contract end-user applications (ex. Location Service) UDDI SOA AS • Unaware of the context in which they are used. Only Schema the consumer service is aware. Service Bus SOAP/XML • Handles the communication between IMS MLP SIP Application Servers and the Service Enablers and the Service Bus communication with SOA Application Servers. MM7 SB API SB API SB API • Optimized for Server-to-Server communication • Besides providing support for standard open GW AS IMS AS Enabler protocols (ex. SOAP), may provide support for Native Interface protocols (ex. MLP, MM7, SIP etc.) CSCF Service Orchestration IMS Orig. network JSR 281 • The consumer AS that invokes the Service Enabler implements the SCIM function. An external Service Broker may be used as well. • IMS Service Enablers are invoked from SOA Heterogeneous Service Bus domain through the GW AS. IMS-SOA Architecture 4-Nov-09 Nov- IMT MM-Biztel MM- 21
  22. 22. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 Operation Mode 4-Nov-09 Nov- IMT MM-Biztel MM- 22
  23. 23. End-to- End-to-end offer for IP-based IP- Convergent Models IP-BASED NETWORK SOLUTIONS and SERVICES for BUSINESS TRANSFORMATION SCOPE Offer Multimedia Professional Application Systems Products & IP Communications Services Solutions (IPC) END-TO-END INTEGRATION & DELIVERY (PS) (MPS) Operations Control Layer Carrier-grade IP Next Generation Support Systems networks (Cisco OSS Networks (OSS) and & products) Business Support NG-OSS IMS Systems (BSS) Data transport Network Enterprise IP OSS/BSS networks Next Generation consolidation Services Business Voice END Mobile Fixed Network security Access Access Solutions (BVS) management ADVANCED LIFE CYCLE SOLUTION NETWORK PROFESSIONAL SERVICES: INTEGRATION CARE SERVICES 4-Nov-09 Nov- IMT MM-Biztel MM- 23
  24. 24. NGN Solutions : Application Areas Innovative ARPU INCREASE Next Generation Services Fixed-Mobile Broadband Convergence & Multimedia IP Multimedia Subsystems (IMS) PSTN Emulation TDM voice (CL4/CL5 replacement switching & new lines) OPEX REDUCTION Traditional 4-Nov-09 Nov- IMT MM-Biztel MM- 24
  25. 25. Product Strategy Evolution Three evolution axes, open migration path instead of revolution Next Generation Services enrichment with reduced Time to Market: – Convergence services portfolio enrichment: • Fixed Mobile Convergence and Multimedia over IP 1 • Video communication and Video Gateway Service • Combinational services (POC, video/contents sharing) • Personal Communication Realm - Unified Address Book • Unified Communication 2 Evolution of NGN solutions toward open IMS standard: – Full IMS Fix / Mobile convergent in compliance with Standards 3 Next Generation Operations Support Systems (NG-OSS) 4-Nov-09 Nov- IMT MM-Biztel MM- 25
  26. 26. FMC voice services for Corporate SIP AS i-SSW SIP MAP JTAP A VCC AS I SIP/ PSTN HLR CAP H.323 Cisco IP backbone Call Manager MSC PLMN CPE WiFi AP Cellular or DMT not in WiFi Cellular Cisco IP Cisco IP phone phone DMT FMC user Enterprise site FMC user Enterprise site 4-Nov-09 Nov- IMT MM-Biztel MM- 26
  27. 27. FMC voice services residential MA SIP i-SSW i-UDB HLR P VCC AS PSTN CAP MSC IP backbone PLMN SIP CPE WiFi AP Cellular or DMT not in WiFi Cellular POTS/ISDN POTS/ISDN phone phone DMT FMC user 4-Nov-09 Nov- FMC user IMT MM-Biztel MM- 27
  28. 28. Current Trend of Telecommunication: Multimedia Communication & IMS VOIP 2m00 Roadmap 4-Nov-09 Nov- IMT MM-Biztel MM- 28
  29. 29. Broadband Mobile Communication Roadmap Broadband Mobile Fixed Mobile Convergence Network From ITU: Broadband mobile communications toward a converged world 4-Nov-09 Nov- IMT MM-Biztel MM- 29
  30. 30. Probable path to FMC 4-Nov-09 Nov- IMT MM-Biztel MM- 30
  31. 31. Vision on IMS Operator view User view Common foundation for fixed, mobile and enterprise services New unified services combining Cost effective and quick introduction of new innovative voice, text, images, video, games, etc. services Presence information personalized by the users according Service interoperability her/his preferences and terminal availability IMS Multi-vendor integration through standard architecture Services are Access and terminal agnostic Key aspect for mass-market, person-to-person services Services presented to fit terminal and access situation and Keeps charging relation with user capabilities Adds flexible charging possibilities; offline and online, volume, Easy to use time, per event, etc. Keep the services simple and fun to use 1.Operational Expenses Reduction Backbone Convergence 2.Unique services 2.Dual-mode Device Service offer between terminal Convergence Convergence Fixed & Mobile domains IMS Convergence 3.Common platform for multiple services 4-Nov-09 Nov- IMT MM-Biztel MM- 31
  32. 32. FMC Devices Trends • End user wants the my-service-anywhere experience • New intelligent & powerful device classes already start to support this goal Fixed Mobile Convergence DATA CENTRIC driven by disruptive wireless access technologies Voice/Data Voice/Data Convergence and CTI by leveraging Internet as Upcoming Convergence with multimode Platform Device Classes broadband mobile access VOICE CENTRIC Fixed Mobile Convergence driven by operators service offering innovations low mobility requirements high 4-Nov-09 Nov- IMT MM-Biztel MM- 32
  33. 33. Current Trend of Telecommunication: Multimedia Communication & IMS Future IPTV communication Case 5m14 Study Conclusion & Final Words 4-Nov-09 Nov- IMT MM-Biztel MM- 33
  34. 34. Djadja Achmad Sardjana: Sardjana: Pasar telekomunikasi yang stagnan akan terjadi persaingan keras antara POTS operator dengan operator kabel dan Operator Mobile/Wireless. Mobile/Wireless. Kebutuhan akan Broadband akan sangat meningkat dengan perubahan penggerak utama dari akses kecepatan tinggi menuju konten dan aplikasi yang mendukung. mendukung. Teknologi Mobile/Wireless akan berkembang pesat dan ada dimana- dimana-mana didukung oleh aplikasi/konten ysng semakin lengkap, pengaruh besar dari konsumen muda (yang saat ini berumur 10-20 tahun) dan semakin menjadi subtitusi dari telepon 10- kabel. kabel. Munculnya kebutuhan pelanggan yang semakin kompleks,kompleks, operator telekomunikasi (baca: telematika) memainkan peran (baca: yang sangat penting untuk memenuhi kebutuhan tersebut. tersebut. Teknologi IP berperan dan memacu kemajuan teknologi jaringan pribadi, bisnis/perusahaan dan publik. publik. 4-Nov-09 Nov- IMT MM-Biztel MM- 34
  35. 35. Djadja Achmad Sardjana: Kata kunci adalah mobilitas dan paket (kalau perlu mengubah suara) suara). Hal ini jelas akan membentuk perubahan pelayanan sehingga ada transformasi dan transisi pada Service provider sebagai berikut : Migrasi ke teknologi IP dengan konsentrasi pada: pada: • Broadband VOIP • Jaringan konvergensi IP Merubah Model Bisnis dengan karakeristik: karakeristik: • Jarak bukan masalah (Distance is dead) • Konten menjadi tiang penyangga bisnis bukan infrastruktur. infrastruktur. Pendatang baru dari IP-based Service Providers seperti IP- Google, eBay, Skype dan Yahoo akan muncul untuk menawarkan pelayanan yang menarik. menarik. Pergeseran produk dan teknologi, terutama di bidang: teknologi, bidang: • Jaringan kabel/Wireline Jaringan tanpa kabel/Wireless • TDM IP • Voice Data (termasuk voice yang dijadikan paket data) 4-Nov-09 Nov- IMT MM-Biztel MM- 35
  36. 36. How should technology Which distinctive and innovation be technological organized and competences and managed? capabilities are 1 necessary? 6 Which When, how and Questions technologies should be where should new technology be Technology 2 used to implement introduced to the product and market? Strategy Should service? 5 Answer 3 Should technologies be sourced internally 4 What should be the or externally? level and timing of investment in Source: Burgelman, Strategic Management of Technology and Innovation technology development? 4-Nov-09 Nov- IMT MM-Biztel MM- 36