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Web Marketing   Webinars a simplified session
10 Simple Strategies to  Make your Web Marketing Click  Presented by Tom Casale [email_address]   Bill Kamper [email_address]
What is your  Marketing Objective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So where do you start?
#1. Develop a comprehensive online marketing plan “ You will now have a starting place and a destination, and you will be able to determine  what it will cost you to get there. You will be going someplace.” H. Stanley Judd
Developing an Online  Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multiple Online Channels
Create a Roadmap  for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to get from here to there
#2. Research words that potential  customers use to search online for  your type of business online   “ 27 billion online searches were performed in the US alone in December 2009.”  comScore
A Word About Keywords ,[object Object],[object Object],[object Object],[object Object],Short-tail vs. Long-tail Phrase  Cheesy example: Instead of just cheese>cheese platters>gourmet cheese platters>European gourmet cheese platters... with delivery... in Chicago... South Loop.
#3. Make your website  “ Google-friendly” “ Google sites ranked as the top search property worldwide with 87.8 billion searches  in December 2009, or 66.8 percent of the global search market.”  comScore
Optimize Your Website ,[object Object],[object Object],Rank Higher in Organic Searches
A Case Study:  Ten East Delaware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Case Study:  Ten East Delaware Ranked in the top ten for five key pages
#4. Get to the top of the  search engines - now!
Paid Search (Pay-per-click) ,[object Object],[object Object],Google Adwords Social Media PPC Banner &  Affiliate Ads
#5. Spread your good news  over the web
Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fill Multiple Channels With Your News
#6. Get social!
Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is the best use of social media?
Social Media  ,[object Object],[object Object],[object Object]
#7. Leverage email marketing  to promote your business and  build relationships
Email/Loyalty Marketing ,[object Object],[object Object]
#8: Be an Industry leader!
Blog Marketing &  Thought-leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#9: Tell a powerful  story  with hi-impact video
Video Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples:   http://www.youtube.com/rmkcommunities http://tiny.cc/ElevenCityDiner   http://www.youtube.com/user/simmysol
#10. Broadcast your meeting or  make a presentation over the web
Webcasting and Webinars   ,[object Object],[object Object],[object Object],Interactive Meeting  and Presentations
Webcasting and Webinars   ,[object Object],[object Object]
#Bonus: Link up with your industry  for better search results
Linking and Directories ,[object Object],[object Object],[object Object],Create listing and links
Got Questions? Give Tom or Bill a call at  312-846-7669 Tom Casale [email_address]   Bill Kamper [email_address]
Simplified Workshops Coming this Spring Give Tom or Bill a call at 312-846-7669 ,[object Object],[object Object],[object Object],[object Object],[object Object],Stay tuned for dates and location

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10 Simple Web Strategies Final

  • 1. Web Marketing Webinars a simplified session
  • 2. 10 Simple Strategies to Make your Web Marketing Click Presented by Tom Casale [email_address] Bill Kamper [email_address]
  • 3.
  • 4. So where do you start?
  • 5. #1. Develop a comprehensive online marketing plan “ You will now have a starting place and a destination, and you will be able to determine what it will cost you to get there. You will be going someplace.” H. Stanley Judd
  • 6.
  • 7.
  • 8. #2. Research words that potential customers use to search online for your type of business online “ 27 billion online searches were performed in the US alone in December 2009.” comScore
  • 9.
  • 10. #3. Make your website “ Google-friendly” “ Google sites ranked as the top search property worldwide with 87.8 billion searches in December 2009, or 66.8 percent of the global search market.” comScore
  • 11.
  • 12.
  • 13. A Case Study: Ten East Delaware Ranked in the top ten for five key pages
  • 14. #4. Get to the top of the search engines - now!
  • 15.
  • 16. #5. Spread your good news over the web
  • 17.
  • 19.
  • 20.
  • 21. #7. Leverage email marketing to promote your business and build relationships
  • 22.
  • 23. #8: Be an Industry leader!
  • 24.
  • 25. #9: Tell a powerful story with hi-impact video
  • 26.
  • 27. #10. Broadcast your meeting or make a presentation over the web
  • 28.
  • 29.
  • 30. #Bonus: Link up with your industry for better search results
  • 31.
  • 32. Got Questions? Give Tom or Bill a call at 312-846-7669 Tom Casale [email_address] Bill Kamper [email_address]
  • 33.