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Technology Presentation
- 1. Enable Me With Technology Keller Williams Encino - Sherman Oaks Technology Seminar May 6 th 2008 Michael Leznik [email_address] www.Realestate-818.com
- 2. Its 2008 Do you know where your clients are? Nearly one out of four buyers last year found the home they wanted on the Internet, up from 2% a decade ago, according to the NAR. Technology is shifting knowledge and power to buyers and sellers. In doing so, it's loosening Realtors' long-standing control of vital information and cutting into their sales commissions. USA Today E-Mail Website Blog IDX Network SEO As a REALTOR you must empower yourself with tools to stay competitive with your peers and visible to your potential clients.
- 3. How to get Technology Enabled and Accessible to your clients del.icio.us
- 4. REALTOR 2.0 In order to compete for Market Share, today’s REALTOR must have access to and ability to utilize the following 6 platforms in order to maximize visibility, awareness and results Property Portals Social Media Multimedia / Video Blogging Search Engine optimization Viral Marketing
- 8. Internet /Technology Real Estate Trends
- 9. Percent of Internet Buyers/Sellers Share of All Homebuyers/Home Sellers Surveyed Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey and C.A.R. 2007 California Home Seller Survey
- 10. Time Spent Before and After Contacting Agent Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
- 11. Number Of Homes Previewed with Agent NUMBER OF HOMES
- 12. How Buyers Found Their Agents Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
- 13. What Web Sites Are Buyers Visiting? Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
- 14. What Sellers Are Doing Online Selected listing of highest frequency responses.
- 15. What Websites are Sellers Visiting?
- 16. Agent’s Utilizing Tools to Market the Home
- 17. How Sellers Found Their Agents
- 21. Why I Market Properties Online More consumers are searching online* Internet 1995 1997 1999 2001 2003 2004 2005 2007 * Source: The 2002-2007NAR Profile of Home Buyers and Sellers 84% 80% 77% 74% 41% 2% 18% 37% 71%
- 22. More Consumers Search REALTOR.com ® * Media Metrix - January 2008
- 23. How would you like your home marketed? Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves. Print
- 24. How I will market your home online
- 29. Tracking Traffic to Your Home I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com ®
- 31. Michael Leznik REALTOR / Technology Coach Keller Williams Sherman Oaks Encino 15233 Ventura Blvd., Ste 240 Sherman Oaks, CA 91403 (818)380-5206 office (818)497-3033 cell [email_address] www.realestate-818.com www.Activerain.com/losangelesrealestate Need Help? Call me to discuss your technology needs. My Contact Information