The document discusses identifying and developing killer innovations, which are defined as innovations that represent a significant departure from existing solutions, are highly profitable, and are difficult for competitors to copy. It provides areas where innovations can be found, including business models, processes, products, services, and customer experience. Methods for generating innovative ideas are also presented, such as substituting, combining, adapting, or rearranging existing solutions. The document stresses the importance of not stopping the search for innovations and asking the right questions to identify opportunities.

1. Killer Innovations

4. Pretend you know nothing about the question

5. Don't look for THE answer, look fr ALL the answers

7. Alliances

8. Supporting Processes

9. Core Processes

10. Product Performance

11. Service

12. Channels

13. Brand

14. Customer Experience

16. Basic Principals Don't Stop Looking! Ask the Right Questions

18. C ombine

19. A dapt

20. M agnify/Minimize

21. P ut to Other Use

22. E liminate

23. R everse/Rearrange

24. Idea Quotas

27. 29% bridges considered structurally deficient

28. 75% of school buildings deemed inadequate

29. 54,000 drinking water systems deemed inadequate

30. 16,000 waste water systems near collapse

31. 2,100 dams classified unsafe

32. 44% inland waterway systems obsolete