TufflineTV is a permanent floor display that combines a 19" flat screen with a 22" x 64" billboard. It allows brands to deliver messaging to shoppers through video, images, and audio directly at the point-of-sale. The self-contained digital display plays content from a 1GB memory card that holds over an hour of video. Marketers can change the video and vinyl skins in under 30 seconds to control their messaging. TufflineTV provides an elegant, glassless, and borderless in-store television channel for brands to reach shoppers without competition or interruptions from other programs.