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Warthog Racing Confidential/Proprietary 2010 Supercross/Motocross Race Team Warthog Racing  The Most Unique Team in the Sport Sponsorship Opportunities Presented By: Bryant Hayward International Motor Sports (IMS) Marketing November, 2010
Presentation Contents
Distinctive Team Vision
Summary of Team Programs  The race team, referred to as  The Warthog Racing Academy , exists to give highly talented  but  under-resourced kids a chance to live their dreams  and rise to the top of the sport, with the help of  The 2010 AMA/MX Sports Team of the Year   – Warthog Racing  Helping the Underdogs One of the  most important aspects of Warthog Racing  is that  riders give back  by participating in C hildren’s Hospital Visits Program . They perform an  unbelievable Free Style Motocross shows  and then spend the day  giving gifts and attention to the children.  This is truly an amazing program.  Bringing Joy to Sick Children Warthog Racing provides sponsors  with a great platform  to brand and improve sales resulting from the team’s extensive  media coverage ,  fan goodwill,  partner  advertising tie-ins , and  off-track promotions . Enhancing Sponsor Brands & Sales
Reason for Being – Team Beliefs   Warthog Racing  was started over six years ago as an experiment in the sports of  Supercross and Motocross, built on the idea that benevolence and philanthropy, when balanced with solid business principles, would create a better tomorrow for all participants.  Through various Warthog Racing programs, talented kids with limited resources receive the chance to purse their dreams as professional racers. The program is simple but effective: Warthog Racing and its partners provide a variety of resources to “ privateer ” racers, the  young   men   and   women  who struggle to make it from race to race. The not-for-profit organization accomplishes its goals by unifying volunteers and sponsors in a collective effort known simply as the Warthog Nation.  Born as Wonder Warthog Racing in 2003, it has now raised and distributed over $2 million in targeted resources to privateer racers.  In addition, thousands of volunteer hours have been donated in support of the idea that helping kids transform their talent into exceptional achievement is important .  Sponsors have received substantial business value  through their investments in the programs designed  and implemented by Warthog Racing.
Innovative Privateer Support The 2010 team will include the now proven  Warthog Racing Academy ,  a program designed to help deserving privateers on a large scale.  The Warthog Racing Academy  will supply a platform for 20 select privateers to contest the Supercross series.  In addition, the program will include the support of 20  men  and  women  during the Motocross season.    The Warthog Racing Academy  provides the transportation and set-up of an impressive , state-of-the-art pit area for each rider’s bike ,  tools and support equipment.  The riders will pit beneath the rig’s front-side canopy and the 1600 square foot world class tent, which also serves as a hospitality area for the riders, families and sponsor representatives. Catered meals, race entry fees and support personnel will be provided by the team. We offer all of our team sponsors the opportunity to donate products for consumption and endorsement by, and for the betterment of, the riders in the Academy.  This program has consistently garnered outstanding media focus on the sponsors, privateers, and the overall team.   Slots in  The Warthog Racing Academy  are allocated by the board and based on previous results, character evaluation, and performance at team tryouts. For the 2010 season, the  Warthog Racing Academy  includes a 15 week school that is one of the most rigorous, demanding, and effective training programs devised for the sport.
Children’s Hospital Visit Program Extending the Big Air Kid's Fair at Loma Linda Children's Hospital Every January for the past seven years, Steve Bauer, co-founder of Warthog Racing, has taken a handful of top Supercross stars and some industry friends to visit the patients, families, and staff at the Children's Hospital in Loma Linda, CA. The group is joined by Jeff Tilton, Ronnie Renner, Myles Richmond and Tommy Clowers, who do a ramp-to-ramp freestyle demo on the hospital grounds that has to be seen to be believed!  Afterward, the riders spend hours touring the hospital, signing autographs and handing out motocross swag to patients, family, and hospital staff.  It's the feel good event of the year for all involved, and we're honored that the hospital allows us to meet these brave kids and their families.  For 2010, Warthog Racing is extending this magnificent program to 6 more cities during the Supercross series.  It will be the highlight of everybody’s season.  The kids, sponsors, riders, and industry supporters will be part of something uniquely meaningful while garnering real business value by linking heartfelt caring and compassion to the sponsor’s brand.
Reasons to Support This Team
Reasons to Support This Team High Impact Programs The Children’s Hospital Visit program, Training Academy tie-ins, promoter and sanctioning body relationships, as well as complementary partner strategies differentiate Warthog Racing’s approach Privateer Focused Fans and customers root for team riders  as symbols of the “everyday working man” and value their hard earned results Alignment with  and DeCal Works will promote team sponsors to  its large customer base and include them in 2010 advertising campaigns.  In addition, Zoo Racing, a 501(c)(3) charitable organization, can provide unique tax benefits.
Sponsor Benefits - At The Event   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Sponsor Benefits The Team transporter will be seen by over 1.5 million spectators attending live events across the USA and Canada.  It will garner an additional estimated 33 million impressions during transit, with further exposure during telecasts on CBS, Speed Channel and various cable networks across the country.
Title Sponsor Package  -  Logo Placement
Title Sponsor Package  -  Hospitality
Title Sponsor Package  -  Promotion included
Title Sponsor Package  -  Promotion included
 
Background - AMA Supercross ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background -  AMA Supercross Demographic
Media Buzz Around Supercross ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 AMA Supercross Event Schedule Date City Venue January 9, 2010  Anaheim, CA  Angel Stadium January 16, 2010  Phoenix, AZ  Chase Field January 23, 2010  Anaheim, CA Angel Stadium January 30, 2010 San Francisco, CA AT&T Park February 6, 2010  Anaheim, CA Angel Stadium February 13, 2010 Anaheim, CA Angel Stadium February 20, 2010 Indianapolis, IN Lucas Oil Stadium February 27, 2010 Atlanta, GA Georgia Dome March 6, 2010  Daytona Beach, FL Daytona International Raceway March 13, 2010 Toronto, ON Rogers Centre March 20, 2010 Dallas, TX Cowboys Stadium March 27, 2010  Jacksonville, FL Municipal Stadium April 10, 2010  Houston, TX Reliant Stadium April 17, 2010   St. Louis, MO Edward Jones Dome April 24, 2010  Seattle, WA Qwest Field May 1, 2010  Salt Lake City, UT Rice-Eccles Stadium May 8, 2010  Las Vegas, NV Sam Boyd Stadium
Anaheim, CA
Atlanta, GA
Seattle, WA
Supercross Fast Facts
Background  - AMA Motocross ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information contact: Bryant Hayward International Motor Sports Marketing  408 761-3828 [email_address] Thank you!

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2010 Warthog Racing Prosposal For Sponsorship

  • 1. Warthog Racing Confidential/Proprietary 2010 Supercross/Motocross Race Team Warthog Racing The Most Unique Team in the Sport Sponsorship Opportunities Presented By: Bryant Hayward International Motor Sports (IMS) Marketing November, 2010
  • 4. Summary of Team Programs The race team, referred to as The Warthog Racing Academy , exists to give highly talented but under-resourced kids a chance to live their dreams and rise to the top of the sport, with the help of The 2010 AMA/MX Sports Team of the Year – Warthog Racing Helping the Underdogs One of the most important aspects of Warthog Racing is that riders give back by participating in C hildren’s Hospital Visits Program . They perform an unbelievable Free Style Motocross shows and then spend the day giving gifts and attention to the children. This is truly an amazing program. Bringing Joy to Sick Children Warthog Racing provides sponsors with a great platform to brand and improve sales resulting from the team’s extensive media coverage , fan goodwill, partner advertising tie-ins , and off-track promotions . Enhancing Sponsor Brands & Sales
  • 5. Reason for Being – Team Beliefs Warthog Racing was started over six years ago as an experiment in the sports of Supercross and Motocross, built on the idea that benevolence and philanthropy, when balanced with solid business principles, would create a better tomorrow for all participants. Through various Warthog Racing programs, talented kids with limited resources receive the chance to purse their dreams as professional racers. The program is simple but effective: Warthog Racing and its partners provide a variety of resources to “ privateer ” racers, the young men and women who struggle to make it from race to race. The not-for-profit organization accomplishes its goals by unifying volunteers and sponsors in a collective effort known simply as the Warthog Nation. Born as Wonder Warthog Racing in 2003, it has now raised and distributed over $2 million in targeted resources to privateer racers. In addition, thousands of volunteer hours have been donated in support of the idea that helping kids transform their talent into exceptional achievement is important . Sponsors have received substantial business value through their investments in the programs designed and implemented by Warthog Racing.
  • 6. Innovative Privateer Support The 2010 team will include the now proven Warthog Racing Academy , a program designed to help deserving privateers on a large scale. The Warthog Racing Academy will supply a platform for 20 select privateers to contest the Supercross series. In addition, the program will include the support of 20 men and women during the Motocross season. The Warthog Racing Academy provides the transportation and set-up of an impressive , state-of-the-art pit area for each rider’s bike , tools and support equipment. The riders will pit beneath the rig’s front-side canopy and the 1600 square foot world class tent, which also serves as a hospitality area for the riders, families and sponsor representatives. Catered meals, race entry fees and support personnel will be provided by the team. We offer all of our team sponsors the opportunity to donate products for consumption and endorsement by, and for the betterment of, the riders in the Academy. This program has consistently garnered outstanding media focus on the sponsors, privateers, and the overall team.  Slots in The Warthog Racing Academy are allocated by the board and based on previous results, character evaluation, and performance at team tryouts. For the 2010 season, the Warthog Racing Academy includes a 15 week school that is one of the most rigorous, demanding, and effective training programs devised for the sport.
  • 7. Children’s Hospital Visit Program Extending the Big Air Kid's Fair at Loma Linda Children's Hospital Every January for the past seven years, Steve Bauer, co-founder of Warthog Racing, has taken a handful of top Supercross stars and some industry friends to visit the patients, families, and staff at the Children's Hospital in Loma Linda, CA. The group is joined by Jeff Tilton, Ronnie Renner, Myles Richmond and Tommy Clowers, who do a ramp-to-ramp freestyle demo on the hospital grounds that has to be seen to be believed! Afterward, the riders spend hours touring the hospital, signing autographs and handing out motocross swag to patients, family, and hospital staff. It's the feel good event of the year for all involved, and we're honored that the hospital allows us to meet these brave kids and their families. For 2010, Warthog Racing is extending this magnificent program to 6 more cities during the Supercross series. It will be the highlight of everybody’s season. The kids, sponsors, riders, and industry supporters will be part of something uniquely meaningful while garnering real business value by linking heartfelt caring and compassion to the sponsor’s brand.
  • 8. Reasons to Support This Team
  • 9. Reasons to Support This Team High Impact Programs The Children’s Hospital Visit program, Training Academy tie-ins, promoter and sanctioning body relationships, as well as complementary partner strategies differentiate Warthog Racing’s approach Privateer Focused Fans and customers root for team riders as symbols of the “everyday working man” and value their hard earned results Alignment with and DeCal Works will promote team sponsors to its large customer base and include them in 2010 advertising campaigns. In addition, Zoo Racing, a 501(c)(3) charitable organization, can provide unique tax benefits.
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  • 12. Sponsor Benefits The Team transporter will be seen by over 1.5 million spectators attending live events across the USA and Canada. It will garner an additional estimated 33 million impressions during transit, with further exposure during telecasts on CBS, Speed Channel and various cable networks across the country.
  • 13. Title Sponsor Package - Logo Placement
  • 14. Title Sponsor Package - Hospitality
  • 15. Title Sponsor Package - Promotion included
  • 16. Title Sponsor Package - Promotion included
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  • 21. 2010 AMA Supercross Event Schedule Date City Venue January 9, 2010 Anaheim, CA Angel Stadium January 16, 2010 Phoenix, AZ Chase Field January 23, 2010 Anaheim, CA Angel Stadium January 30, 2010 San Francisco, CA AT&T Park February 6, 2010 Anaheim, CA Angel Stadium February 13, 2010 Anaheim, CA Angel Stadium February 20, 2010 Indianapolis, IN Lucas Oil Stadium February 27, 2010 Atlanta, GA Georgia Dome March 6, 2010 Daytona Beach, FL Daytona International Raceway March 13, 2010 Toronto, ON Rogers Centre March 20, 2010 Dallas, TX Cowboys Stadium March 27, 2010 Jacksonville, FL Municipal Stadium April 10, 2010 Houston, TX Reliant Stadium April 17, 2010 St. Louis, MO Edward Jones Dome April 24, 2010 Seattle, WA Qwest Field May 1, 2010 Salt Lake City, UT Rice-Eccles Stadium May 8, 2010 Las Vegas, NV Sam Boyd Stadium
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  • 27. For more information contact: Bryant Hayward International Motor Sports Marketing 408 761-3828 [email_address] Thank you!