![Understanding Sharpie Sharpie is an ink company that is over 100 years old and under the Sharpie name for the last 40 years. Currently involved heavily in sponsorship activities including: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Sharpie Strategy Pack
- 1. Adam Contois ADV492 Social Media April 24, 2010
- 6. Facebook
- 7. Get sharpie lovers engaged online, branding the Sharpie image in the logo so when users become a fan, sharpie image shows on homepage.
- 9. Public relations Use Public Relations with immediate releases of promotional events occurring to create a bigger buzz around the brand and the event both before and after
- 10. YouTUbe Include more promotional events, including contests, allowing YouTubers the ability to post a video response showing their best piece of art work or copy using Sharpies. Include product updates, commercials and how-to’s which will give the Sharpie user better and bigger ideas.
- 11. Evaluate success Increase number of followers on Twitter and Fans on Facebook Maintain communication with Bloggers and follow up making sure they are using the information provided to them. Follow other media buzz including the buzz surrounded by the press releases Become a YouTube partner allowing Sharpie to reap benefits of putting advertisements on your page and videos.
- 12. How MUCH? Twitter – Free Facebook – Free Bloggers – Free Public Relations – Free YouTube – Free Only costs would be those monitoring the buzz around Sharpie and those included in any contests done. Keep the buzz going year round
- 13. It’s time to cap it. Thank you.