Results of a recent study on Enterprise 2.0 uptake in Germany

1. Nicole Dufft, Berlecon Research Web 2.0 Expo, November 7 2007 Reality Check: Enterprise 2.0 in Germany

2. Enterprise 2.0 in Germany: Reality Check 1/4 of decision makers in knowledge-intensive industries do not know what Web 2.0 is Of those who do know, 1/4 think that Web 2.0 is irrelevant for enterprises 1/3 of all companies surveyed do not use any Web 2.0 tools

3. Enterprise 2.0 in Germany: Challenges 90% believe that requirements for efficient collaboration and knowledge management have increased over past years Less than half feel sufficiently supported by their ITC

4. Enterprise 2.0 in Germany: Challenges Information Overflow, Irrelevant Information Challenges for companies in relation to the exchange of knowledge and information Proportion (weighted) in % of all companies (  100 employees, knowledge-intensive industries ). n = 78-156 Irrelevant information through massive-scale email usage Difficult to assess relevance of information on the intranet Staff should collaborate more across departmental/site boundaries Knowledge management tools are used insufficiently Difficult overview of expert/specialist knowledge Insufficient use of Know-how from partners/customers Few opportunities for staff to contribute knowledge + ideas

5. Enterprise 2.0 in Germany: Usage Insular usage of Web 2.0 tools Implemented Web 2.0 applications Proportion (weighted) in % of all companies (  100 employees, knowledge-intensive industries ). n = 156 RSS readers Social networks Internal employee/project blogs Recommendation and rating tools Wikis Blogs/podcasts in marketing and PR Social bookmarking

6. Enterprise 2.0 in Germany: Benefits Perceived benefits reflect current insular usage of Web 2.0 tools Benefits of Web 2.0 applications Proportion (weighted) in % of respondents knowing about Web 2.0 (  100 employees, knowledge-intensive industries ). n = 117. Finding an expert/suitable contact Exchanging information Developing ideas and innovations Accesssing knowledge Authentic company communication Assessing relevance of information Collaborating with staff members Collaborating with partners/customers

7. Enterprise 2.0 in Germany: Barriers 2/3 do not recognise the benefits of Enterprise 2.0 Barriers to corporate Web 2.0 usage Proportion (weighted) in % of respondents knowing about Web 2.0 (  100 employees, knowledge-intensive industries ). n = 117. Benefits unclear Security risks Lack of control over content Lack of openness of employees Technical complexity Lack of openness of management

8. Enterprise 2.0 in Germany: Relevance The good news: Web 2.0 will be part of daily company business Relevance of Web 2.0 for companies Proportion (weighted) in % of respondents knowing about Web 2.0 (  100 employees, knowledge-intensive industries ). n = 117-118. Web 2.0 will become part of daily company business Web 2.0 will make processes and collaboration more efficient Blogs and wikis are useful instruments for Marketing/PR Web 2.0 is a media hype and has no relevance for companies

9. Enterprise 2.0 in Germany: Vision Enterprise 2.0 concepts and technologies will become part of every day life in companies Enterprise 2.0 will change the way corporations collaborate, exchange knowledge & ideas and improve their innovative potential Integrated Enterprise 2.0 solutions will have to replace insular Web 2.0 tools

10. Let‘s share experiences! Nicole Dufft CEO Berlecon Research GmbH Oranienburger Str. 32 10117 Berlin Tel: +49 30 2852960 Fax: +49 30 28529629 E-Mail: nd@berlecon.de „ Enterprise 2.0 in Germany“ More information: www.berlecon.de Download: www.coremedia.com