How to leverage the power of search and social communications in order to present a consistent online presence. Presented at University College Falmouth 11th March 2010 Author: Pete Geall

1. Online Reputation Management: Personal Branding Pete Geall Graduate Project Manager-ECIF

2. “Personal branding is the process whereby people and their careers are marketed as brands” (Lair et al: 2005) But why is it so important?

4. Employer = Customer Hiring is a purchase Employers want to make sure they are making the right decision What do you do before buying?

5. 64% of HR managers think it is appropriate to look at online profiles of candidates for work. 41% have rejected people as a result. (source: computer weekly 28/01/10)

6. Death of the CV?

7. Stages of Purchase Would you buy from a company that didn’t exist on Google?

8. It Should Look Like This:

9. Recommendations 1) Don’t spread yourself thin. Action(s): - Concentrate on the main networks - Check privacy settings - Reserve your URL(s) - namechk.com - Join a professional network

12. 3) Monitor, Track, Listen. Action(s) - Set up Google Alerts - Track your readers (www.bit.ly) - Monitor mentions (www.socialmention.com)

13. Metrics

15. Contribute and Monitor

17. Resources Microsoft HR Research - http://bit.ly/9UCEY1 5 ways to avoid sabotaging your personal brand online - http://bit.ly/bHsXOe Job Search 2.0 [Presentation] - http://www.slideshare.net/kellygiles/job-search-20 Social Mention – Track what people are saying about you: www.socialmention.com Google Alerts – Set up alerts on subjects important to you - http://www.google.com/alerts Social Media News – www.mashable.com My Blog: www.modestmaritime.blogspot.com