Slides from Masabi's presentation at the Transport Ticketing 2010 show.

1. Barcode Ticketing Self-print and Mobile

2. Technology Warning! Just because you cando something with new technology – Does not mean customers will adopt Does not mean that companies will make money from it

3. User Adoption of “new”? Normal people only try a new technology to do something… …if the old way of doing it is painful enough to make them try. At that moment: offer them a better way.

5. Award winning and certified security

6. Ticket sales and delivery from mobile

7. Projects with:Consultancy to set the standardsfor self-print and mobile barcodes mobile tickets for

8. Why introduce eTicking? TOC Incentives: Reduce cost of sales Capex and Opex on people and machines Reduce queues Gather more customer Data Encourage modal shift through down-sell Enable new product types Increase revenue through up-sell and cross-sell Customer Incentives: Avoid the pain of queues Cheaper Tickets, such as Advanced

9. Barcode Tickets Self-print and Mobile

10. Web Purchase Workflow Self-print Or Mobile Delivery

11. Mobile Purchase Workflow Human readable and scannable tickets (ToD pickup option for routes not accepting Barcode yet)

12. Mobile Barcode Tickets WAP/MMS/Images Any phone with MMS always has WAP SMS-pictures not big enough for RSP Compromise between text and barcode Re-sizing can be an issue DRM not everywhere Smart Application Full-screen, no re-sizing issues Text and barcode separate Application organises tickets

14. Optimised data entry

15. Faster responses

16. Catch mistakes quicker

17. SMS failover from GPRS

18. Avoid settings, reception & roaming problems

19. Cheaper + faster for the user

20. Send only the data

22. Repeat Purchase

23. Key Usability Points: No sign-up process! no usernames no passwords Mostly off-line interface, SMS backup Fast repeated regular purchases Full screen barcodes for fast scanning

24. UK Rail Barcode Ticket Standard RSPS3001 Approved in December 2008as the UK standard for self print and mobile barcode rail ticketing

25. Shared Barcode Standard Public and open security Based on standard SSL certificates Each TOC generates and sign tickets with their own private key Scanners only contain list of TOC public keys to scan and validate Decentralised system robust and can operate off-line cheap to implement and use Share self-print and mobile barcodes between Operators and 3rd party retailers Integrate with standard EPOS

26. Do tickets need security? Early e-ticketing systems just used numbers as tickets This limited barcode tickets to either: Advanced Tickets, with manifest synchronised to the guard’s devices Or guards perform live check via WiFi/GPRS Problem: real systems cannot guarantee live connections or synchronisations

27. Open PKI Security Model Traceability, and no security risk from theft of scanning devices If private keys are leaked, only the vendor that loses the keys is affected 3rd parties and other EPOS vendors can take part, even taxis and coffee shops can scan and validate cross-sale tickets or entitlements

28. PKI vs ITSO/Oyster ITSO and Oyster are Symmetric =Same Keys PKI is Asymmetric =Different Keys Private key to create ticket (safe on TIS server) Private key to create ticket Private key to check ticket (risk from key theft, therefore need ISAM) PublicKeyto check ticket (no risk from key theft)

29. Easy to Scan and Validate Offline validation from software Add to existing EPOS or gate systems No mobile databases required No synchronisation of valid tickets from one Train or Bus Co. to another (too much data, too unreliable) Enables Walk-up tickets

30. Forgeries and Copies Isn’t it easy to photocopy a self-print paper ticket? What if a bunch of clever people figure out how to copy mobile tickets? What if one user copies a ticket, gets onto an off-line train, and his friend gets onto a second off-line train?

31. Anti-Copying Policy Scanners only accept first seen barcode On-line scanners can check for previous scans at other locations Off-line scanners submit scan records back to ticket issuer for post-processing Post processing identifies dual use, and blocks future purchases from the same credit card until fine paid, limiting fraud

32. Soft Rollout of Scanners Free pennies £x,000 £££ £££££

33. How to Rollout Barcode? Ask your Web ticket sales system provider to enable barcode ticketing, controlled by route and ticket type Brief revenue enforcement staff on how to perform visual inspection of e-Tickets Advertise it (in stations next to queues best) Gradually add scanners and gate scanners as each route experiences more adoption of eTickets

34. Barcode Suppliers Working with established Systems Integrators and suppliers to ensure that innovative barcode services are delivered with industrial scalability and reliability

35. Benefits of Barcode: Customer Sign-up in the queue (no usernames or passwords) No queues ever again Quicker re-purchase Tickets same price Operator Lower cost per sale No need to expand stations Staged capital expense on scanners

37. No Screen

38. Full rollout of scanners-> highcapex

39. ITSO security

40. Smartcard media

41. Ticket distribution must be on-lineBarcode Great for long distance Visual, readable Soft rollout of scanners-> low capex Free Security No media to issue Can cope with offline stations

42. Capital Expenditure Items

43. NFC – Not Today NOKIA HANDSETS NOKIA NFC HANDSETS

45. No paper, no queues - barcode tickets

46. Tunnels don’t break the system

47. Auto-detects SMS or GPRS

48. 1-2 SMS per ticket

49. Doubles the consumer uptake by removing Data issues

50. Quick repeat tickets

52. No need for explicit sign-up or passwords

53. Just type CVV again for future purchases

54. All user data entry and validation performed off-line by application

55. Secure SMS for users without data settings or with poor reception

57. ben@masabi.com+44 7788 895 894www.masabi.com