iPhone development lessons

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A short presentation on the learnings from the Melbourne Coffee Review iPhone application. From its original design, to submission, 4 million views and top 3 on the iTunes store. Our key lesson was to listen to the client, which will change the future developments of the product.

Business Technologie Actualités & Politique

Melbourne Coffee
Review
Learnings from iPhone application v 1.0

Wednesday, 10 March 2010

The idea
Melbourne Coffee Review
is a printed book, published
annually

14 reviewers drink and rate
coffee, hundreds of venues
in Melbourne

Top 100 are selected,
reviewed (1,2 and 3 bean)

All this great content -
perfect for an iPhone app

Wednesday, 10 March 2010

Many many many hours planning...

Layout Features
Call button, colours, multiple photos Favorite, directions, web links, map size

Icons Search
Shape, size, colour GPS, Suburb, rating, list all,
Wednesday, 10 March 2010

And we kept on planning
Version 2

Extra features

More states

Restaurants

More detailed reviews

Version 3

SMS cafe’s to friends, Android version

etc etc etc
Wednesday, 10 March 2010

Version 1.0 release
19th Nov @ 6am 123,266
150,000
128,045
120,094 113,893

103,823
92,604

84,800

75,000

14,527 12,841
10,788
4,860 5,720

0
19 20 21 22 23 24 25 26 27 28 29 30

Cafe View’s
Target
Wednesday, 10 March 2010

iTunes Feedback
As downloads increase, so does user
feedback

Design

Usability

Functionality
Wednesday, 10 March 2010

The truth doesn’t matter
Bribes Snobs

Pay for comment Paid Reviews
Elitist
Deceit
Formulaic
Superﬁciality

Wednesday, 10 March 2010

The customer tells you
what they want
75% of comments - needs user generated
content and more than 100 cafe’s

WE DIDN’T PLAN FOR THIS!!!!!!

Wednesday, 10 March 2010

The new roadmap

Started the plan again in December

Grouped all feedback

Prioritised by effort, time and user passion

Planned release 2.0

Wednesday, 10 March 2010

Speed to market
We couldn’t reply to customer feedback on
the iTunes store

The only way to communicate was timely
updates to show the user we’re listening

Expected to release V2.0 mid Feb, we are
late and users are gradually leaving
23,000

0
22nd 23rd 24th 25th 26th 27th 28th

Wednesday, 10 March 2010

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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iPhone development lessons

1. Melbourne Coffee Review Learnings from iPhone application v 1.0 Wednesday, 10 March 2010

2. The idea Melbourne Coffee Review is a printed book, published annually 14 reviewers drink and rate coffee, hundreds of venues in Melbourne Top 100 are selected, reviewed (1,2 and 3 bean) All this great content - perfect for an iPhone app Wednesday, 10 March 2010

3. Many many many hours planning... Layout Features Call button, colours, multiple photos Favorite, directions, web links, map size Icons Search Shape, size, colour GPS, Suburb, rating, list all, Wednesday, 10 March 2010

4. And we kept on planning Version 2 Extra features More states Restaurants More detailed reviews Version 3 SMS cafe’s to friends, Android version etc etc etc Wednesday, 10 March 2010

5. Version 1.0 release 19th Nov @ 6am 123,266 150,000 128,045 120,094 113,893 103,823 92,604 84,800 75,000 14,527 12,841 10,788 4,860 5,720 0 19 20 21 22 23 24 25 26 27 28 29 30 Cafe View’s Target Wednesday, 10 March 2010

6. Wednesday, 10 March 2010

7. iTunes Feedback As downloads increase, so does user feedback Design Usability Functionality Wednesday, 10 March 2010

8. The truth doesn’t matter Bribes Snobs Pay for comment Paid Reviews Elitist Deceit Formulaic Superﬁciality Wednesday, 10 March 2010

9. The customer tells you what they want 75% of comments - needs user generated content and more than 100 cafe’s WE DIDN’T PLAN FOR THIS!!!!!! Wednesday, 10 March 2010

10. The new roadmap Started the plan again in December Grouped all feedback Prioritised by effort, time and user passion Planned release 2.0 Wednesday, 10 March 2010

11. Speed to market We couldn’t reply to customer feedback on the iTunes store The only way to communicate was timely updates to show the user we’re listening Expected to release V2.0 mid Feb, we are late and users are gradually leaving 23,000 0 22nd 23rd 24th 25th 26th 27th 28th Wednesday, 10 March 2010

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