Want to better market your event, anniversary or campaign? Kelley Jarrett (@keljar) and Aga Siuda discuss tips and tricks for expanding your brand for marketing reach and focus.

1. Expanding Your Brand:
Milestone Logos
Aga Siuda, Brand Designer
Kelley Jarrett, Market Manager

2. Why Are Milestone Logos Important?
EVENTS
– Makes your event more memorable
– Convey the purpose of the event
– Targets a specific event audience
– Raises awareness
PROGRAMS
– Provides focus
– Gives visibility to a new initiative
– Provides another marketing vehicle

3. Why Are Milestone Logos Important?
CAMPAIGNS
– Encourages social sharing
– Can help reach a new audience
– Support strategy and effort
– Legitimizes the effort
ANNIVERSARY
– Show stability
– Refreshes your brand
– Shares history
– Builds trust

4. EVENT LOGOS

5. Connecticut Mission of Mercy and their
Bowl-a-Thon event logo

6. The Breast Cancer Research Foundation
and their Time for Research event logo

7. Wellness Place and their Cancer Walk
Logo

8. Y-ME Breast Cancer Awareness “At Your
Pace” Race

9. PROGRAM LOGOS

10. Van Andel Institute and their Purple
Community Program

11. World Challenge and their “Please pass
the bread” program

12. CAMPAIGN LOGOS

13. Stelos Alliance

14. One 5 Foundation

15. Down Syndome Research and Treatment
Foundation’s Plus Fifteen Campaign
https://www.dsrtf.org/plus15

16. ANNIVERSARY LOGOS

17. The Santa Fe Opera

18. Easter Seals

19. From The Top

20. The Guide Series Continues…

21. Ask the Expert
Kelley Jarrett – Market Manager, Design
Kelley.jarrett@guidecreative.com
@keljar
Aga Siuda – Brand Designer
Aga.siuda@blackbaud.com