Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's."
Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar
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GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
1. Get a cup of
Grab a
Stop emailing…
and learn how to raise more
Major Gifts
for Small Shops
with Amy Eisenstein, CFRE
Author, Speaker, Consultant, Coach
Tri Point Fundraising
2. Amy Eisenstein, CFRE
Author, Speaker, Consultant, Coach
Tri Point Fundraising
amy@tripointfundraising.com
Follow Amy on Twitter @amyeisenstein
Facebook: facebook.com/tripointfundraising
Diana Hand
Senior Marketing Manager
GuideStar USA
dhand@guidestar.org
Twitter: @GuideStarUSA
Facebook: facebook.com/GuideStarUSA
Google+: plus.google.com/+GuideStarUSA
3. How BIG is Major?
What is a Major Gift?
Copyright Amy Eisenstein 2012
www.tripointfundraising.com
22. Cultivation Activities
• Meeting at home or office
• Program tour
• Volunteer opportunity
• Serve on committee
• Attend fundraising event
• Attend program event
• Send personal notes/newspaper clippings
Copyright Amy Eisenstein 2012
www.tripointfundraising.com
37. How to Raise Major Gifts
Step 1: Get Ready
Step 2: Get Set
Step 3: Go
Express Gratitude
Repeat
Copyright Amy Eisenstein 2012
www.tripointfundraising.com
39. If You Don’t Ask, You Won’t Get
Copyright Amy Eisenstein 2012
www.tripointfundraising.com
40. Want to Raise More Major Gifts this Year?
Take the Major Gifts Challenge
Copyright Amy Eisenstein 2013
www.tripointfundraising.com
www.tripointfundraising.com