These are slides from the talk I gave with Craig Schweikart at the 2010 International Builder Show. Craig focused on operational technologies, and I spoke about some of the marketing and communications technologies we use for GuildQuality and how they apply to builders and remodelers.
Exploring the Future Potential of AI-Enabled Smartphone Processors
Integrating Technology Into Your Building or Remodeling Business
1. Integrating Technology
into Your Business
Geoffrey Graham
GuildQuality
geoff@guildquality.com (888) 355-9223
Craig Schweikart
Constellation Homebuilder Systems
cschweikart@constellationhb.com (206) 450-998
10. The conventional wisdom is that a satisfied
customer will tell one person and an
unhappy person will tell 10...That’s now
been upped by orders of magnitude.
Fast Company, November 2008
11. Your first encounter with your
prospect is not their first encounter
with you.
Greg Stine, Polaris Consulting
12.
13.
14.
15.
16.
17. Our primary “tools”:
Email
GuildQuality Website
GuildQuality Blog
Regular Newsletter
LinkedIn Discussion Group & Facebook Fan Page
LinkedIn Profiles
GuildQuality’s Twitter
My personal Twitter
Each reinforces the others
29. The easy things:
Google Local
Yelp, Kudzu, etc.
LinkedIn
Facebook
Email signature with links
Easily sharable presentations & pictures (Slideshare.net, Flickr.com)
Requires ongoing effort, genuine interest, and mild to extreme dorkiness):
Twitter (plus Tweetie on the iPhone)
Facebook Fan Page
Contribute to forum discussions
Requires serious work on our part but has a high, measurable return:
Blog (wordpress.com)
Newsletters & Updates (campaignmonitor.com)
Unbelievably difficult but necessary & foundational:
Well-written emails & marketing copy
31. Evaluate Your Website
• Understand SEO
• Content Current?
• Real-time updating
• Visual Content
• Web-presence vs. Website
32. Evaluate your Business
Communications
• Everything Electronic
• Know Your Stakeholders and Their Needs
• Follow the Paper Trail
• Your Technology and Adoption Possibilities
33. Evaluate your Processes
• Start Package Collaboration
• Scopes of Work
• Electronic Updates (verify and accept)
• Paperless PO System
• Loyalty Systems
34. Evaluate your Lender
Communication
• Schedules to Draws
• Job Level P&L
• XBRL
• Preferred Rates
35. Integrating Technology
into Your Business
Geoffrey Graham
GuildQuality
geoff@guildquality.com (888) 355-9223
Craig Schweikart
Constellation Homebuilder Systems
cschweikart@constellationhb.com (206) 450-998