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Bouygues Telecom Entreprises
www.bouyguestelecom-entreprises.fr
Clients professionnels
et entreprises
Collaborateurs
dans toute la France
Génération de Leads BtoB
Digital …et le bon vieux téléphone
+
Exemple d’« Automation » réussie
Retargeting des visiteurs du site Internet depuis février 2014
Entreprise X Adresse @
Notre outil de transfert de Leads
Objectif : Exploiter à fond 100% des contacts
Selon :
• Taille Entreprise
• Sectorisation géo
• Échéance projet
Ingénieurs
Commerciaux Télévendeurs Couveuse
Notre couveuse de Leads
Objectif : « (Ré)chauffer » les contacts en 6 mois maxi
Email
Bienvenue
Panorama
Solutions
Témoignage
Client
Offre
Offre
‘CTA’
Curiosité > Considération > Engagement
Merci !
@gleheuzey

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Lead Nurturing avec Eloqua par Bouygues Telecom Entreprises

Notes de l'éditeur

  1. Eloqua + Plateau Télévente, couvrent 100% des interactions avec nos prospects
  2. Conseil : Commencer à utiliser les outils avec des cas simples. Ex 1 cible, 1 message, 1 flux automatique
  3. Logique de Nurturing Curiosité  Welcome Email Considération  Webinars, Offres Engagement  WCB, Offre Essai