Chris Arterton

“ STRATEGY AND STRATEGIC PLANNING IN CAMPAIGNS” Presentation by Christopher Arterton Dean of The GSPM 10 de Mayo 2007

TOPICS TO BE DISCUSSED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIC APPROACHES TO CAMPAIGNING ,[object Object],[object Object],[object Object],[object Object]

Strategy from a Military Perspective ,[object Object],[object Object],[object Object],[object Object]

Strategy from a Communications Perspective ,[object Object],[object Object]

THE MESSAGE GRID What THEY will say about THEIR candidate. What WE will say about THEIR candidate. What THEY will say about OUR candidate. What WE will say about OUR candidate.

Strategy from an Interactive Perspective ,[object Object],[object Object],[object Object]

Strategic Planning in Campaigns ,[object Object]

WHAT IS A CAMPAIGN PLAN? Why do I need one? ,[object Object],[object Object],[object Object],[object Object]

SECTIONS OF THE CAMPAIGN PLAN (Part 1) ,[object Object],[object Object],[object Object],[object Object],[object Object],Guillermo Bertoldi

SECTIONS OF THE CAMPAIGN PLAN (part 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SECTIONS OF THE CAMPAIGN PLAN (part 3) ,[object Object],[object Object],[object Object],[object Object]

CENTRAL THREADS OF A CAMPAIGN PLAN [What resources can be allocated?] ,[object Object],[object Object],[object Object],[object Object],[object Object]

MONEY…..MONEY..MONEY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE CAMPAIGN SCHEDULE (Part 1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE CAMPAIGN SCHEDULE (Part 2) ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Audience: Targeting your message; Focusing your campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MESSAGE ELEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SECTIONS OF THE CAMPAIGN PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EIGHT RULES OF STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ STRATEGY AND STRATEGIC PLANNING FOR CAMPAIGNS” Christopher Arterton The Graduate School of Political Management The George Washington University 1-202-994-5843 [email_address] Thank you!

Chris Arterton

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