How do artist communicate themselves? "the author is my friend" is a short lecture I presented at Fabrica, the Benetton Group's communication research centre in Treviso.

1. THE AUTHOR IS
MY FRIEND
How the internet can help artists

2. 2
ARE YOU
DESIGNERS?
ILLUSTRATORS?
CREATIVES?

3. I don’t really know what creative people does.
3
I assume that you
Discover interesting material
Organize and study that stuff
Create and design beautiful things
Publish or sell them
Socialize with other creatives and
with the people
And you get paid for this,
wow!

4. 4
NOW, WHAT IS
SOCIAL MEDIA AND
WHY SHOULD YOU
LIKE IT?

5. 5
“Social media essentially is a
category of online media
where people are talking,
participating, sharing,
networking, and bookmarking
online.” - Mass Relevance
Definitions are so boring!
http://heidicohen.com/social-media-definition/

6. 22%
6
OF THE WORLD POPULATION
USES SOCIAL MEDIA
http://www.adzag.co/tag/social-media-2012/

7. 1 billion people are on Facebook.
50% of them access Facebook every day.
1/3 of them access via mobile.
500 million people are on Twitter.
Follow me!
@alekone

8. 8
A new social network is born every week.

9. 9
FIDUCIA NEL
WEB
People trust consumer opinions posted online,
more than advertising

10. 10
SO, WHY SHOULD
THIS BE IMPORTANT
FOR YOU?

11. A LOT OF CREATIVE
11
PROFESSIONALS
ARE USING SOCIAL
MEDIA IN A GOOD
WAY

12. 12
EXACTLY THE WAY
WE WOULD SUGGEST
TO COMPANIES

13. 13
BANKSY HAS A
STRATEGY

14. 14
http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/

15. 15
JEFF KOONS
GOES VIRAL

16. The four “S” of viral marketing
16
SEX
SPLATTER
SADOMASOCHISM
STUPID STUFF

17. 17
DAMIEN HIRST
LIKES GAMES

18. 18
OBEY CREATES
SCARCITY

19. 19

20. 20
ZAMBRANO HAS A
UNIQUE VOICE

21. 21
BRUNETTI
LOCKS HIS CONTENT

22. 22
HUGH HAS A GOOD
WEBSITE

23. 23
LUCA DOESN’T

24. 24
BANKSY DOESN’T
KNOW FACEBOOK

25. NEITHER BLU

26. 26
JR KNOWS

27. 27

28. BUT IT
28
DOESN’T HELP.
200 LIKES =0.002%
90.000 FAN
That’s very poor!

29. 29
KNOWN GALLERY
USES INSTAGRAM

30. 30

31. 31

32. 32
AND TWITTER

33. 33

34. 34
ANDY REMENTER
IS GREAT

35. 35

36. 36
SILVIO LO RUSSO
WORKS WITH
FACEBOOK

37. 37
DESIGN ROYALE WAS A ONLINE LEARNING
PROJECT COMPLETELY BASED ON FACEBOOK.
http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/

38. 38
ANTONIO
SCARPONI
TAUGHT
STUDENTS HOW
TO BUILD A “FISH
AND CROPS
MOBILE UNIT”

39. 39

40. 40
Scarponio
Antonio Scarponi is selling his stuff even before
he made it, through crowdfunding

41. 41
GranTouristas
Is a community of like-minded people, created
by Architecture Biennale

42. 42
GranTouristas tumblr
“@GranTouristas is how to be a #flaneur in the age of
facebook. with lots of other nice people never met before.”

43. 43
Questions?

44. 44
GET
GUMMY!
Gummy Industries
Via Manzoni 22/c - Brescia
030 5241468
twitter.com/gummyindustries