leading enterprises of world.history background, business of mahindra

2. WELCOME TO

3. PROFILE
Type – Public (BSE :500520)
Founded – 1945
Head quarter – Mumbai, Maharashtra, India
Industry – Automotive and Farm equipment
Website – www.Mahindra.com

4. Introductio
n The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by
brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam
Mohammed.
 Renamed as Mahindra & Mahindra in 1948.
 Entered Automobile Industry in 1947
 US $16.7 billion multinational group with more than 1,80,000 employees in
over 100 countries across the globe.

5.  New Brand global name – MAHINDRA rise
 Converted into public limited co. in 1955.
 It is the 3rd largest passenger vehicle manufacturer of India.

6. FOUNDERS & PROMOTERS
J.C.
Mahindra
K.C.
Mahindra G. MOHAMMAD

7. KEY PEOPLE
KESHUB MAHINDRA ANAND MAHINDRA
( Former Chairman) ( Chairman & Managing Director)

8. MISSION…………………
“To make Mahindra & Mahindra Limited known world-
wide for the quality of its products and services.”

9. VISSION…...
“To build flagship brands that can sustain through thick & thin
& to become India's most enduring & engaging company..”

10. Journey so far…

14. L O G O

15. Business……
Mahindra & Mahindra has diversified their business in many
different industry.
 It has its influence in more than 10 sectors.
 M&M, is keen on attaining companies that boost M&M’s
global aspirations.
 It provide a combination of facilities, technology and dealer network

17. Reven
ues Automotive,
40.35%
Farm Equipment,
29.40%
IT Services ,
7.07%
Financial
Services, 5.61%
Others, 6.25%
Systech , 11.32%
Segment wise total revenue F-2011
Automotive
Farm Equipment
IT Services
Financial Services
Others
Systech

18. AUTOMOTIVE SECTOR
•Services: Maintenance and Repairs, Customization, Spare parts, Manufacturing and
Engineering
•First Vehicle: Willey jeeps
• Leader in MUV market with a market share of 61%
• Bolero is India’s largest selling MUV since 5 years.
• India Market leaders in SUV/ Pick-up segment comprising 48% of total market share
( march 2013)

19. • Utility vehicles/ Trucks
• MAXI/ Geo/ ALFA
• DURO / DURO-DZ
• FLYTE
• RODEO
• SUV / MUV /XUV
• SCORPIO, BOLERO, XYLO, XUV500

20.  Mahindra “SCORPIO”
 Mahindra “BOLERO”
 Mahindra “XYLO”
 Mahindra “MAXX”
 Mahindra “MAXI MAXX”
 Mahindra “PICKUP”
 Mahindra “MAXITRUCK”
 Mahindra “FlYTE” (Two wheeler segment)

27. FARM EQUIPMENT SECTOR (FES)
 Mission - to empower the rural farmer and transform rural productivity, income,
and living standards.
 Vision - Farm-Tech Prosperity
 About 15 per cent of the FES production is exported to various countries, with the USA
being the largest importer, where the tractors are sold and serviced by its subsidiary,
Mahindra USA (MUSA), since almost a decade.
 Market leader in Farm Equipment sector with market share of more than 45%.

28. Tractors
• Arjun
• Bhoomiputra
• Sarpanch
• Shaan
• Yuvraj
 It’s the world largest tractor company in terms of volume sold.
 The Sector manufactures 15 major models of tractors at four manufacturing
plants located in Mumbai, Nagpur, Jaipur and Rudrapur, with a total employee
strength of over 4000
 Company
• Mahindra (china) tractor co
• Mahindra USA Inc.
• Mahindra yueda (yancheng) tractor co
• Mahindra & Mahindra – farm equipment division

31. •Company - Mahindra Subhlabh Services
• Services - Corp care, Fresh produce services, Seed distribution, Seed Potato
• Objectives - offering farmers technologies to support agricultural productivity.
AGRIBUSINESS INDUSTRY

32. DEFENSE SECTOR

34. I T S E C T O R
Objective - We impact freedom and the opportunity
to excel to grow. We respond to customers speedily ,
courteously and effective.
Product - Designing system ,developing software,
consulting , system integration, application
maintained, outsourcing .

36. H O S P I TA L I T Y S E C T O R
Rethink the vacation paradigm by
making premium holiday
experiences accessible to more
people.

38. FINANCIAL SERVICE SECTOR
 Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to
convert to a bank.
 Finance sector is very much successful because of its-
• Wide network.
• Socially inclusive model.

40. R E TA I L S E C T O R
• Capital Investment: $14.4 billion
• Objective: To address need of mother and child
products.
• Target Market: Each and every products for
child of a age 0 day to 9 year.
• Stores: 77+ stores in more than 25 cities.
• Products: Toys, Games, Wellness Products
• Brands: Disney, Mattel, NUK

41. O t h e r S e r v i c e s
After market

42. Real estate
Aerospace

43. Production
strategy
Marketing
strategy
Distribution
strategy
What makes Mahindra No. 1
?????

44. PRODUCTION STRATEGY

45. DISTRIBUTION STRATEGY

46. MARKETING STRATEGY

47. CORPORATE SOCIAL RESPONSIBILITIES
“CSR has always been an integral part of M&M group’s
vision and the corner stone of our core value of good
corporate citizenship”
– Keshub Mahindra
EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI
ESOPS

48. 1 . E d u c a t i o n
K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in 1953, the K. C. Mahindra
Education Trust aims to ‘Transform the lives of people in India through education,
education,
Mahindra Education Society:
As part of its Corporate Social Responsibility activities, the Mahindra Group
has established schools near its factories primarily for children of its employees.
Mahindra United World College

49. 2 . E n v i r o n m e n t I n i t i a t i v e s
Towards making planet earth greener, the Group
has vowed to plant trees for better future under
the Mahindra Hariyali initiative.
3 . H e a l t h A n d D i s a s t e r R e l i e f
The Mahindra Foundation has been set up with a specific objective:
to provide medical relief to the poor and needy sections of society.
The foundation has helped patients suffering from cancer, heart
ailments as well as burn victims.

50. 4 . A r t & C u l t u r e
The Mahindra Excellence in Theatre Awards (META) is the latest in the
Mahindra Group’s efforts to encourage national theatre in two broad
broad categories - Emerging theatre and Established theatre.
5 . S p o r t s
The National Basketball Association (NBA) and the Mahindra Group, a new multi-city
community-based recreational basketball league. The new league for boys and girls
ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with
the Basketball Federation of India (BFI).

51. 6 . N a n h i K a l i
A project jointly managed by K. C. Mahindra
and Nanhi foundation for the girl child.
7 . E s o p s
Esops - What is commonly known as Employee Stock Options has a whole new
meaning at the Mahindra Group.
Esops for the Mahindra-ites means sharing a part of yourself to help
the less fortunate. It implies looking beyond one-self. It means sharing one’s skills
to make the society healthier, cleaner, greener, more literate and hence more
sustainable.

52. MERGER & AQUISITION
Mahindra Renault, a joint venture between M&M and Renault of France launched the Logan in India.
Acquired a 70% stake in Ssangyong Motor Company Limited.
Acquired stakes in Reva Electric Car Company Private Limited, Gipps Aero Investment Pvt. Ltd and
Aerostaff Australia Pvt. Ltd
M&M – Navistar Inc. USA
M&M – Kinetic Motor Company
M&M - Satyam

53. Brand Ambassadors

56. COMPETITORS
 TATA MOTORS
 HONDA
 TOYOTA
 NISSAN
 HYUNDAI
 MITSUBISHI
 MARUTI
 FORD
Automotive Farm
sector
• JOHN DEERE
• BAJAJ
• TATA

57. AWARDS & RECOGNITION
 The only Tractor Company in the world to have been awarded the deming prize and the japan quality
medal.
 One of Forbes Global 2000 most Powerful Companies of the World.
 Financial times – Arcelar Mittal “Boldness in Business award 2013” in the Emerging Market Category.
 Mahindra Reva in the Top 50 most Innovative Companies of the World in the Fast Company Ranking, 2013.

58. SWOT Analysis

60. Has a 1% Market share in 2 wheelers with 75%
market.
The company is highly dependent on the rural
sector, and the semi urban sector.
Economic crash.
Competition between other companies

62. Possible shift in consumer taste.
Possible increase in trade barrier due to
economic crash.
New trading regulation.
Major competition in small car segment.