CPG Industry Analytics

1. CPG INDUSTRY ANALYTICS
Marketelligent is in the business of providing
analytic services that help you make smarter
business decisions. With deep expertise in
Consumer Packaged Goods (CPG),
Manufacturing and Retail, we offer an
affordable global delivery model leveraging
the best of domain expertise and analytic
capabilities.
• Optimize your Marketing Investments
 Establish relationships between Sales and
Marketing inputs - price, promotions, distribution
and advertising
 Quantify impact of each marketing driver on sales
 Optimize allocation spends across various drivers
to maximize sales
• Manage Product Pricing and Promotions:
 Identify Optimal pricing and promotional pricing
strategy for brands
 Identify opportunity to increase promotion
effectiveness and promotion lifts across
brands/portfolio
• SKU Management & Rationalization:
 Focus the organization on bigger and bolder
opportunities. Increase support to existing powerful
products / SKUs
 Increase profitability by eliminating low
performing SKUs. Focus on cost reduction of
powerful SKUs – larger savings
 Reduce inventory by focusing on efficient SKUs.
Reduce capital requirements by increasing asset
utilization
• Understand Market Structure:
 Understand what attributes Customers Value; and
how they define categories
 Develop consumer decision trees
• Design & Optimize Supply Chain and Distribution
Networks
 Warehouse placement & Network Design
 Optimal Replenishment systems
 Secondary Distribution Optimization
• Optimize Pricing:
 Analysis of pricing strategy
 Analysis of threshold price and price gaps with
other retailers
 Effect of Pricing strategy on Base sales and
Incremental sales
• Manage Promotions:
 Analysis of promotional strategy
 Analysis of effectiveness of promotions in
comparison to other retailers
 Effect of Promotion strategy on Base sales and
Incremental sales
• Manage Retail Assortment & Shelf-Space :
 Develop Shelving principles driven by consumer
behavior and retailer opportunity
 Optimize shelf space allocated to a category
• Understand Shopper Behavior:
 Identify association between various items
purchased by shoppers (Market Basket Analysis)
 Bundle Products; price optimally; effective
Promotions
• Drive Customer Loyalty :
 Segmentation of customers based on their
behavior and anticipated needs
 Different promotional offers to different kinds of
customers
 Predictive modeling for loyal customer & next
purchase
 Cross-sell and up-sell strategies
 Manage Customer Attrition
FOR RETAILERSFOR MANUFACTURERS

2. CONTACT www.marketelligent.com
MARKETELLIGENT, INC.
80 Broad Street, 5th Floor, New York, NY 10004
1.212.837.7827 (o) 1.208.439.5551 (fax) info@marketelligent.com
OPTIMIZE YOUR MARKETING SPENDS
Quantify impact of each marketing driver on sales.
Optimize spends across various drivers to maximize sales
Identify optimum price corridor for your brand to play in a
competitive market scenario
META ANALYSIS
Driving category decisions by integrating insights from various
researches & analysis
CONSUMER SEGMENTATION
ANALYTICS FOR THE
CPG & RETAIL INDUSTRY
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Baseline Sales Magazine Incr. Sales TVIncr. Sales Daily Incr. Sales
test Magazine Spend TVSpend Dailies Spend
Volume,‘000units
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Identify actionable target groups for your brand
PRICING OPTIMIZATION