1. MindCanvas: Reimagining online research Rashmi Sinha Uzanto www.uzanto.com www.themindcanvas.com

2. Duct-tape research! (in the trenches - Information Architecture Redesign of eBay.com)

6. 3-stage user research Stage 1: Explore Interviews, free-listing Stage 3: Verify / Refine Large-sample closed card-sorting 3 stages Stakeholders User thinking / categorization Preliminary IA Stage 2: Understand Open card-sorting Verify categorization Top-level categories Scope of content & functionality ebay.com Community Buy Sell Sub cat1 SubCat2 SubCat3 xx SubCat1 Subcat4 Subcat3 Subcat2 xx xx xxx SubCat3 SubCat5 SubCat4 SubCat6 SubCat4 xx xxx xx xxx xxx xxx SubCat4 SubCat5 SubCat1 SubCat2 xxx xx xx

11. Sell - Before

12. Sell Hub - After

14. Duct-tape research! There has to be a better way - fast, cheap (relatively) & online…

18. back to the future! MindCanvas interpretation

19. What is MindCanvas? Remote research methods Statistical Analysis & Data Mining Interactive Visualizations loosely coupled, use as qualitative or quantitative

23. Who we built for: designer persona Needs convenient methods to do research Does not want to spend time learning statistics The busy designer / researcher who wants to look at patterns visually Want to directly interact with users, does not have time

24. Who we built for: participant persona “ This was the most fun I have had in a while!” “ It is very easy to complete the task. In fact, I had fun doing this.” The not-tech savvy person who occasionally takes surveys “ I think there are too many cards. But it was kind of fun.”