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Do You Know Your On Line Customers Presented By Patrick Bruce
What I learned from Corporate America
Lessons learned. . . ,[object Object],[object Object],[object Object]
General Mills taught me to focus on  ,[object Object],[object Object],[object Object],[object Object],[object Object]
McDonald’s taught me to focus on  ,[object Object],[object Object],[object Object],[object Object]
Disney taught me  ,[object Object],[object Object],[object Object],[object Object]
Personal Profiling & Internet Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions ,[object Object],[object Object],[object Object]
N a v i g a t i o n FOUR Choices ONLY! Dominating Interacting Stable Compliant Control Part  of  Group ROI Process
Understanding Our Visitors ,[object Object]
D I S C Personal Letter Email Message Email Attachments Brochure Newsletter D -Letter 1 I  -Letter 1 S  -Letter 1 C  -Letter 1 D -Email I  –Email S  -Email C  -Email Prices Testimonials Family Charts / Graphs Status Memories Value Illustrations Direct Survey Stories Photos
Request More Information ,[object Object],D I S C Personal Letter D -Letter 1 I  -Letter 1 S  -Letter 1 C  -Letter 1
Page Goal ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inventory Control ,[object Object],[object Object],[object Object],[object Object]
Compare Search Engines ,[object Object]
Navigation Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Referrals  ,[object Object],[object Object],[object Object]
Compare (free) search vs. PPC ,[object Object],[object Object],[object Object]
Returning Visitors ,[object Object],[object Object],[object Object]
Track Campaigns ,[object Object]
Conversion Rates ,[object Object],[object Object],[object Object]
Visitor Focus Group ,[object Object],[object Object],[object Object],[object Object]
D I S C
Dominant  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interacting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stable  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compliant  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Synergy The Websites Starts with the Administration – Internet Sales and Marketing Intranet
Website Synergy Internet Sales and Marketing Intranet The Internet will provide inflated requests for information
Website Synergy Internet Sales and Marketing Intranet Sales and Marketing is all about the Conversion – Closing Rate
Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Following The Script

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Do You Know Your On Line Customers

  • 1. Do You Know Your On Line Customers Presented By Patrick Bruce
  • 2. What I learned from Corporate America
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. N a v i g a t i o n FOUR Choices ONLY! Dominating Interacting Stable Compliant Control Part of Group ROI Process
  • 10.
  • 11. D I S C Personal Letter Email Message Email Attachments Brochure Newsletter D -Letter 1 I -Letter 1 S -Letter 1 C -Letter 1 D -Email I –Email S -Email C -Email Prices Testimonials Family Charts / Graphs Status Memories Value Illustrations Direct Survey Stories Photos
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. D I S C
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Website Synergy The Websites Starts with the Administration – Internet Sales and Marketing Intranet
  • 29. Website Synergy Internet Sales and Marketing Intranet The Internet will provide inflated requests for information
  • 30. Website Synergy Internet Sales and Marketing Intranet Sales and Marketing is all about the Conversion – Closing Rate
  • 31.