Great talk given by Jeremy Waite of Phones4U at the OMN London event on the 4th August 2011 based around bringing social media marketing back to the bottom line.
6. + COMMERCIAL
+ RECRUITMENT
+ TRAINING
MARKETING
WEB TEAM DIRECT / SALES
SOCIAL
MEDIA
CUSTOMER SERVICE PR
Facebook.com/Phones4u
7.
8.
9.
10. Cost per Acquisition (CPA)
Phones 4u Demographic
Quality Content
Loyalty
'Like' Cycle Value
> What is the
actual cost of
a "Like"?
>
What is their value What type of "Likes"
to the business? do we want?
>
>
>
How are we going What are we going
to keep them? to do with them?
Facebook.com/Phones4u
13. TARGETED
SOCIAL MEDIA CAPTURE EMAIL PRODUCT
ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON
DATA P4U BLOG
<80M IMPRESSIONS
PER £10K MEDIA
270,000 FANS
4,700 FOLLOWERS
PLAY
GAME
PRE-REGISTRATION OR BUY
NOW AT PHONES4U.CO.UK
650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY
FACEBOOK
APP
P4U Customer Engagement Capture Data
BLOG
Brand Awareness Drive Sales
2,000 VIEWS/DAY
ACQUIRE ENGAGE CONVERT
14.
15. Social Media Reporting
31,000 fans on one campaign
Cost per fan just £0.97 at 67% conversion rate
Example figures illustrating 1 page reporting
16. Track viral recommendation and referral in real-time
across Facebook : Understand & Reward
key influencers
Facebook.com/Phones4u