Twitter can really help with your online presence. Done effectively it can prove to be a powerful connector of consumers and savvy brands.

1. Can Twitter help
your business?

2. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 2

3. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 3
Click HERE to download full report
All the info contained is
taken from this…

4. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
SO… CAN TWITTER HELP YOUR BUSINESS?
4

5. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 5
We conducted a 10 minute survey in 2014
across 1,000 respondents who…
Live in
the US
Use Twitter at
least monthly
Follow an SMB
On Twitter

6. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
ARE YOUR POTENTIAL CUSTOMERS ON TWITTER?
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7. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 7
Of respondents are daily users
(86% use Twitter a few times a week)
See SMB Tweets every time they log in
(61% see SMB tweets daily or more often)
Feel better about an SMB after following
them and reading their tweets

8. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Answer…
8
YES!

9. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Answer…
9
YES!

10. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
REALLY?
HOW DO THEY FIND US…
HOW DO THEY ENGAGE?
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11. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
29%
30%
31%
32%
33%
35%
35%
40%
Saw another brand or busines mention them
Saw a promoted account
Saw a retweet of their tweet
Saw a promoted tweet from them
They follow an account I follow
Saw a friend @reply
Saw a tweet in a #hashtag conversation
Recommended in 'who to follow'
Discovery happens in a number of ways…
11
of users discovered a new SMB
on Twitter

12. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Real engagement… Real leads
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13. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Real engagement… Real leads
13

14. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
WHY FOLLOW A BUSINESS ON TWITTER?
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15. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Followers are genuinely interested in your business
15
Learn about new products
To show support
Get information I can use
Have retweeted a Tweet from an SMB
Why they follow…

16. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 16
Social Proof
are more likely to take action from info shared via Twitter

17. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Potential Customers want to engage with SMB’s
17

18. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Potential Customers want to engage with SMB’s
18
9/10Have engaged in a conversation
with or about an SMB
(1 in 4 people engage regularly)

19. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Potential Customers want to engage with SMB’s
19
9/10Have engaged in a conversation
with or about an SMB
(1 in 4 people engage regularly)
76%Have tweeted directly at an SMB
(52% have tweeted
multiple times)

20. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Potential Customers want to engage with SMB’s
20
9/10Have engaged in a conversation
with or about an SMB
(1 in 4 people engage regularly)
76%Have tweeted directly at an SMB
(52% have tweeted
multiple times)
90%Of followers who got a reply
felt better about the SMB

21. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
WHAT ABOUT ADVERTISING ON TWITTER?
21

22. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Twitter Ads amplify your efforts
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Promoted Tweets Over Half have noticed promoted tweets from
SMB’s. Of those that noticed, the majority have
taken some sort of action.
Clicked
on it
Followed a
new account
Retweet it Talked to
a friend
about it
Submitted
email
address
Purchased
something

23. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 23
(Thank you Twitter!)
When a potential customer finds you on Twitter, that person usually goes on to take actions that
drive your business forward. This is especially true when potential customers decide to follow
your account. Not only is it possible that many of your followers have already purchased from
you, it’s also possible that they intend to purchase from you again in the future. And some may
even plan to purchase multiple times.
W
e hope this study helps you more fully understand the opportunity to connect with
your potential customers on Twitter. And that these potential customers want to
discover, hear from, and interact with your business.

24. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
WHAT DO YOU THINK?
CURIOUS?
CAN TWITTER (OR SOCIAL MEDIA)
HELP YOUR BUSINESS?
LIKE TO KNOW MORE?
24

25. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
GET IN TOUCH
HERE
25

26. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 26
This presentation is given for general informational purposes and will hopefully kick start a
conversation. Not until we make an Agreement to collaborate and work together will there be any
legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to
know more about, give us a call. If there’s something you’re not happy about give us a call as well.
All of the information contained in the Presentation has been compiled with the best intentions but
may be subject to further modification, you know how fast things can change. Any and all forward-
looking statements contained herein shall not be relied upon as facts nor relied upon as any
representation of future results. We’re not telling lies we just can’t predict the future.