A key note session early on in the Google Digital Academy/ Squared program to set the context of the program in relation to technology and its impact on business, society and human behavior. This session is a vital part of Squared in creating excitement for the opportunities inherent in a digital world.

2. THE NEW NOTHING
A D– OPPOSITION OR CONTINUUM?

3. WHAT DO YOU THINK…

4. ANALOG

5. ANALOG

6. ANALOG DIGITAL

7. ANALOG DIGITAL

8. ANTON CORBIJN
Analog is more beautiful than digital, really,
but we go for comfort.

9. SYMBOLS, SOCIAL GROUPS
& NUMBERS

10. CHAUVET CAVE
~35.000 BP

11. LASCAUX CAVE
~19.000 BP

13. CORDED WARE
~2800 BP

14. 0 1 2 3 4 5 6 7 8 9

15. 0 1 2 3 4 5 6 7 8 9
11 12 13 14 15 16 17 18 19 20
21 22 23 24 25 26 27 28 29 30
31 32 33 34 …

16. 1 2 5 10
10

17. 121 2 3 6 12

18. SPACE

19. EUCLIDEAN GEOMETRY
14TH CENTURY

20. BRACELLI
16TH CENTURY

21. RENÉ DESCARTES
~1677

22. CARL FRIEDRICH GAUß
1854

23. ALBRECHT DÜRER
15TH CENTURY

24. MACHINES

25. G. W. VON LEIBNIZ
1673

27. JACQUES DE VACANSON
1738

28. JOSEPH JACQUARD
1801

29. HERMANN HOLLERITH
1890

31. COMPUTER
=
RECHNER [DT.]

32. ENIAC
1946

33. VGL. WIKIPEDIA
Digital (lat. digitus „Finger“) bezeichnet „den Finger
betreffend, mit dem Finger“

34. NORBERT WIENER
1949

35. WIKIPEDIA
“Wiener defined cybernetics in 1948 as ’the scientific study of
control and communication in the animal and the machine.’ The
word ’cybernetics’ comes from the Greek word κυβερνητική
(kyverni ̱tikí ̱, ’government’), i.e. all that are pertinent to κυβερνώ
(kyvernó̱), the latter meaning to ’steer,’ ’navigate’ or ’govern,’
hence κυβέρνησις (kyvérni ̱sis, ’government’) is the government
while κυβερνήτης (kyverní ̱ti ̱s) is the governor or the captain.”

36. WIKIPEDIA
“Wiener defined cybernetics in 1948 as ’the scientific study of
control and communication in the animal and the machine.’ The
word ’cybernetics’ comes from the Greek word κυβερνητική
(kyverni ̱tikí ̱, ’government’), i.e. all that are pertinent to κυβερνώ
(kyvernó̱), the latter meaning to ’steer,’ ’navigate’ or ’govern,’
hence κυβέρνησις (kyvérni ̱sis, ’government’) is the government
while κυβερνήτης (kyverní ̱ti ̱s) is the governor or the captain.”

37. MACY CONFERENCE
1953

38. MICHAEL NOLL
1967

39. ^
1943

42. JCR LICKLIDER
1968

43. APPLE II
1977

45. TIME MAGAZINE COVER
1983

46. ALAN KAY

47. ALAN KAY
”The best way to predict the future is to invent it.”
45

55. MACHINES
CYBERSPACE & ITS INFLUENCE

56. DEFINITION & INFLUENCES
“Cyberspace” is a term created by William Gibson in his fantasy novel
Neuromancer to describe the “world” of computers, and the society that gathers
around them. Gibson’s fantasy of a world of connected computers has moved
into a present reality in the form of the Internet. In cyberspace people are met
electronically, without a face or body.
As Gibson mentioned some of his influences were excerpts from Burroughs’
Naked Lunch, which first ”made no sense to him at all” or as he said ”like reading
messages from Mars”.

57. DEFINITION & INFLUENCES
“Cyberspace” is a term created by William Gibson in his fantasy novel
Neuromancer to describe the “world” of computers, and the society that gathers
around them. Gibson’s fantasy of a world of connected computers has moved
into a present reality in the form of the Internet. In cyberspace people are met
electronically, without a face or body.
As Gibson mentioned some of his influences were excerpts from Burroughs’
Naked Lunch, which first ”made no sense to him at all” or as he said ”like reading
messages from Mars”.

58. WILLIAM S. BURROUGHS
1914, 1997* †

59. BRION GYSIN,
IAN SOMMERVILLE
DREAM MACHINE
HTTP://D.PR/REHX/2HXENBFD

60. TIMOTHY LEARY
1920, 1996* †

61. TIMOTHY LEARY
ON THE CYBER WORLD
HTTP://D.PR/7ZQM/5TSX35T2

62. PAT CADIGAN (MINDPLAYERS)
"One morning in 1979, I was getting ready for work and
Gary Numan’s ’Cars’ came on the radio. Afterwards, the
DJ said, ’There’s some cyberpunk for you.’ He was making
a joke; in 1979, the punk movement was in full flower but
the chaotic noise of punk music was starting to evolve
into electronic noise."

63. THE EARLY 80S
The popularity of the film Bladerunner and William Gibson’s novel Neuromancer
accelerated the term cyberpunk. Authors like Cadigan, Bruce Sterling and Rudy
Rucker were only a few of the pioneers which created worlds where humans and
computers merge.

64. THE EARLY 80S
The popularity of the film Bladerunner and William Gibson’s novel Neuromancer
accelerated the term cyberpunk. Authors like Cadigan, Bruce Sterling and Rudy
Rucker were only a few of the pioneers which created worlds where humans and
computers merge.

65. THE 1990S
Back in the 80s the term cyber was more or less related to the underground.
Though in the 1990s more and more people got internet access so that an
utopian vision changed towards a “household consumer item“.
This led to the creation of terms like ”cyber-bull”, ”cybercommunity”, ”cybergeek”,
”cyberlaw”, ”cyberstalker” as well as ”cybersex” and ”cyberwar”. Shortly…
everything turned ”cyber” out of a sudden.

66. THE 1990S
Back in the 80s the term cyber was more or less related to the underground.
Though in the 1990s more and more people got internet access so that an
utopian vision changed towards a “household consumer item“.
This led to the creation of terms like ”cyber-bull”, ”cybercommunity”, ”cybergeek”,
”cyberlaw”, ”cyberstalker” as well as ”cybersex” and ”cyberwar”. Shortly…
everything turned ”cyber” out of a sudden.

72. MACHINES
CONTINUUM

73. PHILIP ROSEDALE
2006

76. MARKUS PERSSON
NOTCH

77. MINECRAFT
HTTP://D.PR/KZ39/4LI495RI

78. GAME OF THRONES
REBUILT IN MINECRAFT

79. GOOGLE EARTH

80. JOHANNESBURG STADION
REBUILT IN GOOGLE EARTH

81. MINECRAFT
REAL EARTH MAP
HTTP://D.PR/QGNE/9F8PZ2GN

84. OCULUS RIFT
FIRST TRIP INTO TUSCANY
HTTP://D.PR/E19G/SPQF3PW6

85. OUTERRA
HTTP://D.PR/CEFE/3X2H37NI

87. CONCLUSION

88. ANALOG DIGITAL

89. ANALOG DIGITAL

90. MAIL@AXELQUACK.DE WWW.AXELQUACK.DE