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Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                      11th August 1994




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                      11th August 1994
                      1st e-Commerce transaction



Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Web alla 1994...
                                                                       Shutl Black:
                                                                       Pantone BLACK
                                                                                               Shutl Accent Grey:
                                                                                               Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.




                             e-Commerce and the web have
         5 Branding Guidelines




                             come light years since 1994




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.




                             e-Commerce and the web have
         5 Branding Guidelines




                             come light years since 1994




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.




                             e-Commerce and the web have
         5 Branding Guidelines




                             come light years since 1994

                             Delivery has not...




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                     Pantone 485 C           Pantone 484 C
                                                                     C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                     R208 G31 B40            R208 G31 B40
red on white                                                         HEX D01F28              HEX D01F28
                                   red on lighter tones




                                                                     Shutl Black:            Shutl Accent Grey:
                                                                     Pantone BLACK           Pantone BLACK
                                                                     C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                             @ 70%

                                                                     Please note:
Black on white                     Reverse (white) on darker tones   The black logo should never
                                                                     appear on in any ‘dark’ colour
                                                                     background.




                             e-Commerce and the web have
         5 Branding Guidelines




                             come light years since 1994

                             Delivery has not...


                                 Shoppers must still wait day(s) for
                                 a delivery that occurs at a time
                                 that suits the courier company




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                        Pantone 485 C           Pantone 484 C
                                                                        C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                        R208 G31 B40            R208 G31 B40
red on white                                                            HEX D01F28              HEX D01F28
                                  red on lighter tones




                                                                        Shutl Black:            Shutl Accent Grey:
                                                                        Pantone BLACK           Pantone BLACK
                                                                        C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                                @ 70%

                                                                        Please note:
Black on white                    Reverse (white) on darker tones       The black logo should never



                                                                    The Delivery Problem
                                                                        appear on in any ‘dark’ colour
                                                                        background.


         5 Branding Guidelines




                                 Failed deliveries cost e-retail £790m - £1bn pa




                                 IMRG, April ‘10


Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




                                 2/3 cart abandoners cite delivery as reason




                                  Royal Mail, ’09


Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




                                 What consumers are saying online about
                                 delivery in UK during Jan ’11:




                                 Ubervu, Feb ’11- shutl.co.uk/ubervu


Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




                                 What consumers are saying online about
                                 delivery in UK during Jan ’11:

                                   •3% positive




                                 Ubervu, Feb ’11- shutl.co.uk/ubervu


Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




                                 What consumers are saying online about
                                 delivery in UK during Jan ’11:

                                   •3% positive
                                   •45% neutral



                                 Ubervu, Feb ’11- shutl.co.uk/ubervu


Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                       Pantone 485 C           Pantone 484 C
                                                                       C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                       R208 G31 B40            R208 G31 B40
red on white                                                           HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                       Shutl Black:            Shutl Accent Grey:
                                                                       Pantone BLACK           Pantone BLACK
                                                                       C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                               @ 70%

                                                                       Please note:
Black on white                   Reverse (white) on darker tones       The black logo should never



                                                                   The Delivery Problem
                                                                       appear on in any ‘dark’ colour
                                                                       background.


         5 Branding Guidelines




                                 What consumers are saying online about
                                 delivery in UK during Jan ’11:

                                   •3% positive
                                   •45% neutral
                                   •52% negative


                                 Ubervu, Feb ’11- shutl.co.uk/ubervu


Wednesday, 16 February 2011
Wednesday, 16 February 2011
Wednesday, 16 February 2011
Delivery within 90
                              minutes of purchase




Wednesday, 16 February 2011
Delivery within 90
                              minutes of purchase




Wednesday, 16 February 2011
Delivery within 90
                              minutes of purchase



                              Shopper chooses 1 hour
                              delivery window




Wednesday, 16 February 2011
Delivery within 90
                              minutes of purchase



                              Shopper chooses 1 hour
                              delivery window


                                From £FREE*




Wednesday, 16 February 2011
Delivery within 90
                                  minutes of purchase



                                  Shopper chooses 1 hour
                                  delivery window


                                    From £FREE*



                              *to consumer, from £4.95 to retailer
Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                                                                        how?




Wednesday, 16 February 2011
Hub & Spoke




           97% Courier, Express & Parcel Market
Wednesday, 16 February 2011
Point to Point




               3% Courier, Express & Parcel Market
Wednesday, 16 February 2011
Point to Point




                                      +3,000 more!


               3% Courier, Express & Parcel Market
Wednesday, 16 February 2011
Point to Point




                                      +3,000 more!


               3% Courier, Express & Parcel Market
Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                 Shutl is
                 displayed as
                 a branded
                 fulfillment
                 option




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




  Consumer selects:
  Now/ Later




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%


Black on white                   Reverse (white) on darker tones
                                                                   Please note:
                                                                   The black logo should never
                                                                                                                ££££   £££
                                                                   appear on in any ‘dark’ colour
                                                                   background.



 Quote generated
         5 Branding Guidelines




 from each carrier
 within Shutl                                                                                       ££
 platform, best
                                                                                                                         £££
 picked based on
 price & quality


                                                                                                       £££




                                                                                                                       ££££




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%


Black on white                   Reverse (white) on darker tones
                                                                   Please note:
                                                                   The black logo should never
                                                                                                                ££££   £££
                                                                   appear on in any ‘dark’ colour
                                                                   background.



 Quote generated
         5 Branding Guidelines




 from each carrier
 within Shutl                                                                                       ££
 platform, best
                                                                                                                         £££
 picked based on
 price & quality


                                                                                                       £££




                                                                                                                       ££££




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never

                                                                                                                 £££
                                                                   appear on in any ‘dark’ colour
                                                                   background.



  Delivery sent via
         5 Branding Guidelines




  API directly into
  chosen carrier’s
  transportation
  management
  system- like any
  other delivery




                                                                                                                SHOP




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines



    Shopper receives
    tracking email
    enabling them to
    GPS track courier
    in real-time as
    moves from
    collection to
    delivery




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.



 Carrier’s Quality
         5 Branding Guidelines




 Rating updated
 with quantitative
 & qualitative
 feedback.

 Carriers with
 higher ratings are
 able to access
 more deliveries &
 higher margins




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




 Shopper receives
 feedback email
 after delviery
 enabling them to
 rate qualitative
 aspects of Shutl
 experience




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                                   Shutl Black:            Shutl Accent Grey:
                                                                   Pantone BLACK           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                                                   the result




Wednesday, 16 February 2011
Feedback




                                Shopper Feedback




Wednesday, 16 February 2011
Feedback

                                                                                50%




                                                                                      Shoppers Leaving Feedback
                                                                                40%


                                                                                30%


                                                                                20%

                                        Shopper Feedback                        10%
                 Aug ‘10
                              Sep ‘10
                                        Oct ‘10                                 0%
                                                  Nov ‘10
                                                            Dec ‘10
                                                                      Jan ‘11




Wednesday, 16 February 2011
Feedback
                                                                   50%




                                                                         Shoppers Leaving Feedback
                                                                   40%


                                                                   30%


                                                                   20%


                                                                   10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                 0%
                                     Nov ‘10
                                               Dec ‘10
                                                         Jan ‘11




                                                    Shopper Feedback




Wednesday, 16 February 2011
Feedback
                                                                    50%




                                                                          Shoppers Leaving Feedback
                                                                    40%


                                                                    30%


                                                                    20%


                                                                    10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                  0%
                                     Nov ‘10
                                                Dec ‘10
                                                          Jan ‘11




                                                     Shopper Feedback



        Ease of Use                            Value for Money                                        Speed of delivery   Delivery Person
Wednesday, 16 February 2011
Feedback
                                                                        50%




                                                                              Shoppers Leaving Feedback
                                                                        40%
                                                                                                                                        5
                                                                        30%

                                                                                                                                        4




                                                                                                                                            Feedback Score (0-5*)
                                                                        20%


                                                                        10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10
                                      Nov ‘10
                                                 Dec ‘10
                                                                        0%
                                                                                                                                        3
                                                              Jan ‘11




                                                                                                                                        2

                                                      Shopper Feedback
                                                                                                                                        1


             Aug ‘10                 Sep ‘10               Oct ‘10                                                                      0
                                                                              Nov ‘10                          Dec ‘10        Jan ‘11

        Ease of Use                             Value for Money                                           Speed of delivery        Delivery Person
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                 5

                                                                   50%




                                                                         Shoppers Leaving Feedback
                                                                                                                                                                 4




                                                                                                                                                                     Feedback Score (0-5*)
                                                                   40%
                                                                                                                                                                 3
                                                                   30%
                                                                                                                                                                 2
                                                                   20%

                                                                                                                                                                 1
                                                                   10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                 0%                                Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                     Nov ‘10                                                                                       Nov ‘10   Dec ‘10
                                               Dec ‘10                                                                                                 Jan ‘11
                                                         Jan ‘11




                                                    Shopper Feedback




Wednesday, 16 February 2011
Feedback
                                                                                                                                                                  5

                                                                   50%




                                                                         Shoppers Leaving Feedback
                                                                                                                                                                  4




                                                                                                                                                                      Feedback Score (0-5*)
                                                                   40%
                                                                                                                                                                  3
                                                                   30%
                                                                                                                                                                  2
                                                                   20%

                                                                                                                                                                  1
                                                                   10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                 0%                                 Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                     Nov ‘10                                                                                        Nov ‘10   Dec ‘10
                                               Dec ‘10                                                                                                  Jan ‘11
                                                         Jan ‘11




                                                    Shopper Feedback



                                                Promoters                                            Detractors                       Passives
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                                           5

                                                                   50%




                                                                         Shoppers Leaving Feedback
                                                                                                                                                                                           4




                                                                                                                                                                                               Feedback Score (0-5*)
                                                                   40%


                                                                   30%
                                                                                                                                                        1.0                                3




                                                                                                                                                                Net Promoter Score (NPS)
                                                                   20%
                                                                                                                                                        0.9                                2



                                                                   10%                                                                              0.8                                    1

       Aug ‘10
                 Sep ‘10
                           Oct ‘10
                                     Nov ‘10                       0%                                 Aug ‘10   Sep ‘10   Oct ‘10   Nov ‘10
                                                                                                                                                   0.7
                                                                                                                                              Dec ‘10
                                                                                                                                                                                           0
                                               Dec ‘10                                                                                                        Jan ‘11
                                                         Jan ‘11
                                                                                                                                                  0.6
                                                                                                                                                  0.5
                                                                                                                                                 0.3

                                                    Shopper Feedback                                                                             0.2
                                                                                                                                                 0.1
                                                                                                                                                0.0
                                                                                                                                                -0.1
                               Sep ‘10            Oct ‘10          Nov ‘10                                  Dec ‘10                 Jan ‘11
                                                Promoters                                            Detractors                       Passives
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                                         5

                                                                         50%




                                                                                                Shoppers Leaving Feedback
                                                                                                                                                                                         4




                                                                                                                                                                                             Feedback Score (0-5*)
                                                                         40%
                                                                                                                                                                                         3
                                                                         30%
                                                                                                                                                                                         2
                                                                        20%

                                                                                                                                                                                         1
                                                                        10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                      0%                                                   Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                      Nov ‘10                                                                                                              Nov ‘10   Dec ‘10
                                                 Dec ‘10                                                                                                                       Jan ‘11
                                                           Jan ‘11


                                                                        1.0
                                                                               Net Promoter Score (NPS)

                                                                        0.9
                                                                       0.8
                                                                        0.7

                                                      Shopper Feedback 0.6
                                                                       0.5
                                                                      0.3
                                                                      0.2
                                                                      0.1
                                                                     0.0
                                                                     -0.1
                 Sep ‘10    Oct ‘10    Nov ‘10   Dec ‘10   Jan ‘11




                                                  Promoters                                                                 Detractors                       Passives
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                                         5

                                                                         50%




                                                                                                Shoppers Leaving Feedback
                                                                                                                                                                                         4




                                                                                                                                                                                             Feedback Score (0-5*)
                                                                         40%
                                                                                                                                                                                         3
                                                                         30%
                                                                                                                                                                                         2
                                                                        20%

                                                                                                                                                                                         1
                                                                        10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                      0%                                                   Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                      Nov ‘10                                                                                                              Nov ‘10   Dec ‘10
                                                 Dec ‘10                                                                                                                       Jan ‘11
                                                           Jan ‘11


                                                                        1.0
                                                                                                                               1) >1/3 customers leave feedback
                                                                               Net Promoter Score (NPS)

                                                                        0.9
                                                                       0.8
                                                                        0.7

                                                      Shopper Feedback 0.6
                                                                       0.5
                                                                      0.3
                                                                      0.2
                                                                      0.1
                                                                     0.0
                                                                     -0.1
                 Sep ‘10    Oct ‘10    Nov ‘10   Dec ‘10   Jan ‘11




                                                  Promoters                                                                 Detractors                       Passives
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                                         5

                                                                         50%




                                                                                                Shoppers Leaving Feedback
                                                                                                                                                                                         4




                                                                                                                                                                                             Feedback Score (0-5*)
                                                                         40%
                                                                                                                                                                                         3
                                                                         30%
                                                                                                                                                                                         2
                                                                        20%

                                                                                                                                                                                         1
                                                                        10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                      0%                                                   Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                      Nov ‘10                                                                                                              Nov ‘10   Dec ‘10
                                                 Dec ‘10                                                                                                                       Jan ‘11
                                                           Jan ‘11


                                                                        1.0
                                                                                                                               1) >1/3 customers leave feedback
                                                                               Net Promoter Score (NPS)

                                                                        0.9
                                                                       0.8
                                                                        0.7
                                                                                                                               2) Average score of 94%
                                                      Shopper Feedback 0.6
                                                                       0.5
                                                                      0.3
                                                                      0.2
                                                                      0.1
                                                                     0.0
                                                                     -0.1
                 Sep ‘10    Oct ‘10    Nov ‘10   Dec ‘10   Jan ‘11




                                                  Promoters                                                                 Detractors                       Passives
Wednesday, 16 February 2011
Feedback
                                                                                                                                                                                         5

                                                                         50%




                                                                                                Shoppers Leaving Feedback
                                                                                                                                                                                         4




                                                                                                                                                                                             Feedback Score (0-5*)
                                                                         40%
                                                                                                                                                                                         3
                                                                         30%
                                                                                                                                                                                         2
                                                                        20%

                                                                                                                                                                                         1
                                                                        10%
       Aug ‘10
                 Sep ‘10
                           Oct ‘10                                      0%                                                   Aug ‘10   Sep ‘10   Oct ‘10                                 0
                                      Nov ‘10                                                                                                              Nov ‘10   Dec ‘10
                                                 Dec ‘10                                                                                                                       Jan ‘11
                                                           Jan ‘11


                                                                        1.0
                                                                                                                               1) >1/3 customers leave feedback
                                                                               Net Promoter Score (NPS)

                                                                        0.9
                                                                       0.8
                                                                        0.7
                                                                                                                               2) Average score of 94%
                                                      Shopper Feedback 0.6
                                                                       0.5
                                                                      0.3
                                                                      0.2
                                                                                                                               3) 78% NPS
                                                                      0.1
                                                                     0.0
                                                                     -0.1
                 Sep ‘10    Oct ‘10    Nov ‘10   Dec ‘10   Jan ‘11




                                                  Promoters                                                                 Detractors                       Passives
Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                        Why offer Shutl?
                                                                   Shutl Black:
                                                                   Pantone BLACK
                                                                                           Shutl Accent Grey:
                                                                                           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                        Why offer Shutl?
                                                                   Shutl Black:
                                                                   Pantone BLACK
                                                                                           Shutl Accent Grey:
                                                                                           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                              1) Competitive advantage




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                        Why offer Shutl?
                                                                   Shutl Black:
                                                                   Pantone BLACK
                                                                                           Shutl Accent Grey:
                                                                                           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                              1) Competitive advantage
                                              - leverage local stores to provide compelling proposition




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                        Why offer Shutl?
                                                                   Shutl Black:
                                                                   Pantone BLACK
                                                                                           Shutl Accent Grey:
                                                                                           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                              1) Competitive advantage
                                              - leverage local stores to provide compelling proposition
                                              2) Attract and retain customers




Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:
                                                                   Pantone 485 C           Pantone 484 C
                                                                   C0 M100 Y99 K4          C0 M100 Y99 K4
                                                                   R208 G31 B40            R208 G31 B40
red on white                                                       HEX D01F28              HEX D01F28
                                 red on lighter tones




                                                        Why offer Shutl?
                                                                   Shutl Black:
                                                                   Pantone BLACK
                                                                                           Shutl Accent Grey:
                                                                                           Pantone BLACK
                                                                   C0 M0 Y0 K0100          C0 M0 Y0 K70
                                                                                           @ 70%

                                                                   Please note:
Black on white                   Reverse (white) on darker tones   The black logo should never
                                                                   appear on in any ‘dark’ colour
                                                                   background.


         5 Branding Guidelines




                                              1) Competitive advantage
                                              - leverage local stores to provide compelling proposition
                                              2) Attract and retain customers
                                              - that might not ordinarily shop with you on-line or in-store




Wednesday, 16 February 2011
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery

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Shutl: Putting the rocket into delivery

  • 2. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 3. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 Wednesday, 16 February 2011
  • 4. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 1st e-Commerce transaction Wednesday, 16 February 2011
  • 5. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Web alla 1994... Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 6. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
  • 7. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
  • 8. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Wednesday, 16 February 2011
  • 9. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier company Wednesday, 16 February 2011
  • 10. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 11. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 12. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Failed deliveries cost e-retail £790m - £1bn pa IMRG, April ‘10 Wednesday, 16 February 2011
  • 13. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines 2/3 cart abandoners cite delivery as reason Royal Mail, ’09 Wednesday, 16 February 2011
  • 14. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 15. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 16. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 17. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral •52% negative Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 20. Delivery within 90 minutes of purchase Wednesday, 16 February 2011
  • 21. Delivery within 90 minutes of purchase Wednesday, 16 February 2011
  • 22. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window Wednesday, 16 February 2011
  • 23. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* Wednesday, 16 February 2011
  • 24. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* *to consumer, from £4.95 to retailer Wednesday, 16 February 2011
  • 25. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 26. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines how? Wednesday, 16 February 2011
  • 27. Hub & Spoke 97% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 28. Point to Point 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 29. Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 30. Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 31. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 32. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shutl is displayed as a branded fulfillment option Wednesday, 16 February 2011
  • 33. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 34. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Consumer selects: Now/ Later Wednesday, 16 February 2011
  • 35. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 36. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 37. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
  • 38. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
  • 39. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 40. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never £££ appear on in any ‘dark’ colour background. Delivery sent via 5 Branding Guidelines API directly into chosen carrier’s transportation management system- like any other delivery SHOP Wednesday, 16 February 2011
  • 41. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 42. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives tracking email enabling them to GPS track courier in real-time as moves from collection to delivery Wednesday, 16 February 2011
  • 43. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 44. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. Carrier’s Quality 5 Branding Guidelines Rating updated with quantitative & qualitative feedback. Carriers with higher ratings are able to access more deliveries & higher margins Wednesday, 16 February 2011
  • 45. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 46. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives feedback email after delviery enabling them to rate qualitative aspects of Shutl experience Wednesday, 16 February 2011
  • 47. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 48. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines the result Wednesday, 16 February 2011
  • 49. Feedback Shopper Feedback Wednesday, 16 February 2011
  • 50. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% Shopper Feedback 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Wednesday, 16 February 2011
  • 51. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
  • 52. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
  • 53. Feedback 50% Shoppers Leaving Feedback 40% 5 30% 4 Feedback Score (0-5*) 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 0% 3 Jan ‘11 2 Shopper Feedback 1 Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Dec ‘10 Jan ‘11 Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
  • 54. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
  • 55. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Promoters Detractors Passives Wednesday, 16 February 2011
  • 56. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 30% 1.0 3 Net Promoter Score (NPS) 20% 0.9 2 10% 0.8 1 Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0.7 Dec ‘10 0 Dec ‘10 Jan ‘11 Jan ‘11 0.6 0.5 0.3 Shopper Feedback 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 57. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 58. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 59. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 60. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 3) 78% NPS 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 61. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 62. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage Wednesday, 16 February 2011
  • 63. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition Wednesday, 16 February 2011
  • 64. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers Wednesday, 16 February 2011
  • 65. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-store Wednesday, 16 February 2011