This document provides a 10 minute daily social media plan and tips for online marketing. It suggests spending 5 minutes on Facebook, 2 minutes scanning industry news on Google Reader, and 3 minutes on LinkedIn questions. It also recommends using the Slideshare app on Facebook, answering questions on LinkedIn to build expertise, monitoring mentions on YourBuzz.com, capturing leads from the website and social media with contests or reports, avoiding generic marketing phrases, and using real customer photos instead of stock images to generate more leads.

1. Ninja Marketing Dojo
Mastering Online Marketing

2. 10 Minute Daily Social Media Plan
5 Minutes -- Scan your Facebook Wall, add
comments and create status update
2 Minutes -- Scan Google Reader and Alerts for
important industry info.
3 Minutes -- Scan LinkedIn Questions for
pertinent questions

3. Facebook Slideshare App
Add the Slideshare App to your Facebook
business page. Upload a slide presentation
about your business to be your "silent
salesman".

4. LinkedIn Answers
One of the hidden gems in LinkedIn is
Answers. Answer questions in your industry
and become known as an expert.

5. YourBuzz.com
Nice aggregator tool to monitor mentions and
create a scorecard to monitor SM progress.

6. Local Directory Sites

7. Local Directory Listing

8. Local Directory Sites

9. Lead Capture
Capture Email Addresses from Website, Blog
and Social Media. Give them some incentive
to give you their email.
● Contest
● Poll
● Free Report
● Give Away a Prize
● Special Promotion for subscribers

10. Blogging = Results

11. Avoid Gobbledygook
These phrases have been overused and should
be avoided.
Next Generation Industry Standard
Flexible Turnkey
World Class Well Positioned
Robust Enterprise Class
Scalable Extensive
Easy to Use Breakthrough
Cutting Edge Market Leading
Ground Breaking
Best of breed
Mission Critical

12. Stock Images vs Real Images
Marketing Experiments performed a test
comparing the use of stock photography verses
real imagery on a website and each of their
effects on lead generation. What they found
was that photos of real people out-performed
the stock photos by 95%. Why? Because stock
images tend to be irrelevant. Resist the
temptation to use photos of fake smiling
business people!