SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
Gerald Bricker
  May 2010
R. Kiley Presentation

◦ March 3, LA2M Speaker:

◦ “Biggest Obstacles to Effective Social
  Media”
  “Sales, rather than brand building
  mentality.”
  Marketing and sales are very different
  activities.
S. Hickey Presentation:

◦ April 14, LA2M Speaker:

◦ “Marketing and Sales are no longer
  discrete activities.”
  “Demand Generation is Marketing
  integrated and aligned with Sales.”
  “Targets are not eagerly waiting for
  our messages.”
Introduction

101 – Selling is Personal

102 - Success Formula

103 - Sales Process

Summary
Success (improved results) in sales
requires that:

◦ You must prepare yourself.

◦ You must gain personal insight into the
  prospect (rapport).
Prepare yourself

◦ Prepare for success (improved results).

◦ Keep life and work in mind.

◦ Do a self-evaluation (work-life) fit.
       self-           (work-
Life-
Life-Work Fit - Life Wheels
Personal                 Organizational/Professional


           FINANCIAL

                                   PEOPLE     SALES/
                                                   /
                                   SKILLS     INFLUENCING
  FAMILY               MENTAL
                                              SKILLS


  VALUES &            PHYSICAL      TIME      PRODUCTIVITY
   BELIEFS                       MANAGEMENT


             SOCIAL
Prepare yourself

◦ What do you really want?

  Determine your goals.

  Stay focused.
A (S + K)+GOALS=>PBC=>IROP

IR = Improved Results
PBC = Positive Behavioral Change
S = Skills
K = Knowledge
A = Attitude
Organizational Personal
Critical
Goals
Rewards

Consequences


Obstacles
buys:
Key factor in why someone buys

◦ Sales person’s ability to:
   Discover needs.
   Create urgency.
   Most buying decisions
 are based on emotion.
   Develop confidence
 in your ability to satisfy
 those needs.


Become the assistant buyer.
To build business -
fill your sales funnel
SWARM Process
   Suspects
   Warming
   Aligning
   Realizing
   Matched
The introduction
Gain favorable attention
Discover needs and wants
Present benefits and consequences
Get commitment
Follow up
◦   Prepare Yourself

    ◦ Set your goals
    ◦ Manage your attitude

◦   Fill your sales funnel

    ◦ Sell yourself
    ◦ Help your customer buy

◦   Be patient and persistent

◦   Follow the process
We help people and companies to
grow and thrive by helping them to
become more effective and to produce
improved results.

We are “Miracle Grow” for you and
your business.
We facilitate:
 Development
 Coaching

Areas we support:
 Management
 Leadership
 Sales
 Customer Loyalty
 Time management
 Strategic Planning
Gerald W. Bricker, Principal

◦ Free 60 minute consultation for LA2M
  members

◦ Email: gwbricker@aadviseconsultingllc.com
◦ Web Site: aadviseconsultingllc.com
◦ Blog: blog.aadviseconsultingllc.com
       248-974-
◦ Tel: 248-974-1537

Contenu connexe

Tendances

Developing Agile Midnset
Developing Agile MidnsetDeveloping Agile Midnset
Developing Agile MidnsetSumara Dilapzir
 
Lead ideal cards (final)
Lead ideal cards (final)Lead ideal cards (final)
Lead ideal cards (final)akshay sharma
 
Professional Coaching
Professional CoachingProfessional Coaching
Professional Coachingdalehenry
 
Motivating Change: ppt
Motivating Change: pptMotivating Change: ppt
Motivating Change: pptDiane Raymond
 
Leadership and employee motivation
Leadership and employee motivationLeadership and employee motivation
Leadership and employee motivationSwatantra Shandilya
 
How to present positive personal image
How to present positive personal imageHow to present positive personal image
How to present positive personal imageAshish Jain
 
Cpd ch 3 vision of success
Cpd ch   3 vision of successCpd ch   3 vision of success
Cpd ch 3 vision of successKamlesh Joshi
 
Purpose & Standards Energy Field
Purpose & Standards Energy FieldPurpose & Standards Energy Field
Purpose & Standards Energy FieldMario Pinardo
 
Marketing and Social Media Masterclass - Nick Applin & John Skinner
Marketing and Social Media Masterclass - Nick Applin & John SkinnerMarketing and Social Media Masterclass - Nick Applin & John Skinner
Marketing and Social Media Masterclass - Nick Applin & John SkinnerCANorfolk
 
What does it take to be successful in
What does it take to be successful inWhat does it take to be successful in
What does it take to be successful inAnton Savva
 

Tendances (11)

Developing Agile Midnset
Developing Agile MidnsetDeveloping Agile Midnset
Developing Agile Midnset
 
Lead ideal cards (final)
Lead ideal cards (final)Lead ideal cards (final)
Lead ideal cards (final)
 
Professional Coaching
Professional CoachingProfessional Coaching
Professional Coaching
 
Motivating Change: ppt
Motivating Change: pptMotivating Change: ppt
Motivating Change: ppt
 
Leadership and employee motivation
Leadership and employee motivationLeadership and employee motivation
Leadership and employee motivation
 
How to present positive personal image
How to present positive personal imageHow to present positive personal image
How to present positive personal image
 
Cpd ch 3 vision of success
Cpd ch   3 vision of successCpd ch   3 vision of success
Cpd ch 3 vision of success
 
Purpose & Standards Energy Field
Purpose & Standards Energy FieldPurpose & Standards Energy Field
Purpose & Standards Energy Field
 
Marketing and Social Media Masterclass - Nick Applin & John Skinner
Marketing and Social Media Masterclass - Nick Applin & John SkinnerMarketing and Social Media Masterclass - Nick Applin & John Skinner
Marketing and Social Media Masterclass - Nick Applin & John Skinner
 
What does it take to be successful in
What does it take to be successful inWhat does it take to be successful in
What does it take to be successful in
 
13 for 2013
13 for 201313 for 2013
13 for 2013
 

Similaire à Sales 101 2 3

South Florida HDI Event IT Industry Awards Celebration January 10, 2013
South Florida HDI Event IT Industry Awards Celebration January 10, 2013South Florida HDI Event IT Industry Awards Celebration January 10, 2013
South Florida HDI Event IT Industry Awards Celebration January 10, 2013Eddie Vidal
 
Delivering Value to Internal and External Clients
Delivering Value to Internal and External ClientsDelivering Value to Internal and External Clients
Delivering Value to Internal and External ClientsQ4intelligence
 
20 keys final
20 keys final20 keys final
20 keys finalTim Cohen
 
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes Group
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes GroupBuilding & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes Group
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes GroupMBHomeBuilders
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMProduct School
 
Personal Advancement (Your Pathway To Growth, Renewal & Success)
Personal Advancement (Your Pathway To Growth, Renewal & Success)Personal Advancement (Your Pathway To Growth, Renewal & Success)
Personal Advancement (Your Pathway To Growth, Renewal & Success)Yetunde Macaulay
 
Master's certificate in sales management day 1 (march 2016)
Master's certificate in sales management   day 1 (march 2016)Master's certificate in sales management   day 1 (march 2016)
Master's certificate in sales management day 1 (march 2016)1-degree INC
 
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PM
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PMWebinar: Powerful Product Vision & Effective Strategy by Spotify Sr PM
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PMProduct School
 
7 habits of successful people
7 habits of successful people7 habits of successful people
7 habits of successful peopleMichael Xavier K
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMProduct School
 
LAMAD 148x148 spreads (1)
LAMAD 148x148 spreads (1)LAMAD 148x148 spreads (1)
LAMAD 148x148 spreads (1)Claire Walton
 
Super seven skills 6 05-112 generic
Super seven skills 6 05-112 genericSuper seven skills 6 05-112 generic
Super seven skills 6 05-112 generickimbellj
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurshipctechb
 
Sheila jordan brand you_symantec @ BOF event September 11
Sheila jordan brand you_symantec @ BOF event September 11Sheila jordan brand you_symantec @ BOF event September 11
Sheila jordan brand you_symantec @ BOF event September 11Liliane Peters
 
Personal development christ embassy
Personal development christ embassyPersonal development christ embassy
Personal development christ embassyp4sl
 

Similaire à Sales 101 2 3 (20)

South Florida HDI Event IT Industry Awards Celebration January 10, 2013
South Florida HDI Event IT Industry Awards Celebration January 10, 2013South Florida HDI Event IT Industry Awards Celebration January 10, 2013
South Florida HDI Event IT Industry Awards Celebration January 10, 2013
 
Delivering Value to Internal and External Clients
Delivering Value to Internal and External ClientsDelivering Value to Internal and External Clients
Delivering Value to Internal and External Clients
 
Soft skills series introduction to soft skills
Soft skills series introduction to soft skills Soft skills series introduction to soft skills
Soft skills series introduction to soft skills
 
20 keys final
20 keys final20 keys final
20 keys final
 
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes Group
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes GroupBuilding & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes Group
Building & Sustaining a Coaching Culture - Bill Medd, Legacy Bowes Group
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PM
 
Personal Advancement (Your Pathway To Growth, Renewal & Success)
Personal Advancement (Your Pathway To Growth, Renewal & Success)Personal Advancement (Your Pathway To Growth, Renewal & Success)
Personal Advancement (Your Pathway To Growth, Renewal & Success)
 
Master's certificate in sales management day 1 (march 2016)
Master's certificate in sales management   day 1 (march 2016)Master's certificate in sales management   day 1 (march 2016)
Master's certificate in sales management day 1 (march 2016)
 
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PM
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PMWebinar: Powerful Product Vision & Effective Strategy by Spotify Sr PM
Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr PM
 
7 habits of successful people
7 habits of successful people7 habits of successful people
7 habits of successful people
 
Making the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PMMaking the Product Strategy Effective by Spotify Sr PM
Making the Product Strategy Effective by Spotify Sr PM
 
LAMAD 148x148 spreads (1)
LAMAD 148x148 spreads (1)LAMAD 148x148 spreads (1)
LAMAD 148x148 spreads (1)
 
Super seven skills 6 05-112 generic
Super seven skills 6 05-112 genericSuper seven skills 6 05-112 generic
Super seven skills 6 05-112 generic
 
Building Talent Brand & Influence
Building Talent Brand & InfluenceBuilding Talent Brand & Influence
Building Talent Brand & Influence
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
 
Sheila jordan brand you_symantec @ BOF event September 11
Sheila jordan brand you_symantec @ BOF event September 11Sheila jordan brand you_symantec @ BOF event September 11
Sheila jordan brand you_symantec @ BOF event September 11
 
How to REALLY Start Your Own Business
How to REALLY Start Your Own BusinessHow to REALLY Start Your Own Business
How to REALLY Start Your Own Business
 
Building the Why: Purpose. Passion. Performance.
Building the Why: Purpose. Passion. Performance.Building the Why: Purpose. Passion. Performance.
Building the Why: Purpose. Passion. Performance.
 
Climbing the ladder
Climbing the ladder Climbing the ladder
Climbing the ladder
 
Personal development christ embassy
Personal development christ embassyPersonal development christ embassy
Personal development christ embassy
 

Sales 101 2 3

  • 1. Gerald Bricker May 2010
  • 2. R. Kiley Presentation ◦ March 3, LA2M Speaker: ◦ “Biggest Obstacles to Effective Social Media” “Sales, rather than brand building mentality.” Marketing and sales are very different activities.
  • 3. S. Hickey Presentation: ◦ April 14, LA2M Speaker: ◦ “Marketing and Sales are no longer discrete activities.” “Demand Generation is Marketing integrated and aligned with Sales.” “Targets are not eagerly waiting for our messages.”
  • 4. Introduction 101 – Selling is Personal 102 - Success Formula 103 - Sales Process Summary
  • 5. Success (improved results) in sales requires that: ◦ You must prepare yourself. ◦ You must gain personal insight into the prospect (rapport).
  • 6. Prepare yourself ◦ Prepare for success (improved results). ◦ Keep life and work in mind. ◦ Do a self-evaluation (work-life) fit. self- (work-
  • 7. Life- Life-Work Fit - Life Wheels Personal Organizational/Professional FINANCIAL PEOPLE SALES/ / SKILLS INFLUENCING FAMILY MENTAL SKILLS VALUES & PHYSICAL TIME PRODUCTIVITY BELIEFS MANAGEMENT SOCIAL
  • 8. Prepare yourself ◦ What do you really want? Determine your goals. Stay focused.
  • 9. A (S + K)+GOALS=>PBC=>IROP IR = Improved Results PBC = Positive Behavioral Change S = Skills K = Knowledge A = Attitude
  • 11. buys: Key factor in why someone buys ◦ Sales person’s ability to: Discover needs. Create urgency. Most buying decisions are based on emotion. Develop confidence in your ability to satisfy those needs. Become the assistant buyer.
  • 12. To build business - fill your sales funnel SWARM Process Suspects Warming Aligning Realizing Matched
  • 13. The introduction Gain favorable attention Discover needs and wants Present benefits and consequences Get commitment Follow up
  • 14. Prepare Yourself ◦ Set your goals ◦ Manage your attitude ◦ Fill your sales funnel ◦ Sell yourself ◦ Help your customer buy ◦ Be patient and persistent ◦ Follow the process
  • 15. We help people and companies to grow and thrive by helping them to become more effective and to produce improved results. We are “Miracle Grow” for you and your business.
  • 16. We facilitate: Development Coaching Areas we support: Management Leadership Sales Customer Loyalty Time management Strategic Planning
  • 17. Gerald W. Bricker, Principal ◦ Free 60 minute consultation for LA2M members ◦ Email: gwbricker@aadviseconsultingllc.com ◦ Web Site: aadviseconsultingllc.com ◦ Blog: blog.aadviseconsultingllc.com 248-974- ◦ Tel: 248-974-1537