DIY Social Media Strategy
w/ @gwenbell
for Indie Biz Chicks Conference May 6-7, 2009
Do you have a plan for getting started with social media? If not, it may turn into the
time suck people warn you it is (and that you've probably experienced yourself).
Where are you currently in terms of the social web? What's your level of comfort
with Twitter/Facebook/Flickr/Etsy? (Please be ready to talk about your experience.)
Even if you have a plan, sometimes it's a time suck.
How to make the reward > the risk
9548086042 for call girls in Indira Nagar with room service
Indie Biz Chicks: DIY Social Media Strategy
1. DIY Social Media Strategy
w/ @gwenbell
for Indie Biz Chicks Conf
May 6-7, 2009
coming at you
live
from beautiful
boulder, colorado!
2. DIY Social Media Strategy
w/ @gwenbell
for Indie Biz Chicks Conf
May 6-7, 2009
coming at you
live
from beautiful
boulder, colorado!
3. That which is expressed in words is a little like the knot
in an obi: only the knot is manifest, visible, but without
the continuity of the belt the whole thing would not hold
together.
What takes on meaning in the modal point of the word is
the entirety of a shared experience.
-Kenji Tokitsu
Image: Okinawa Soba
http://www.flickr.com/photos/
24443965@N08/2884651919/
4. That which is expressed in words is a little like the knot
in an obi: only the knot is manifest, visible, but without
the continuity of the belt the whole thing would not hold
together.
What takes on meaning in the modal point of the word is
the entirety of a shared experience.
-Kenji Tokitsu
Image: Okinawa Soba
http://www.flickr.com/photos/
24443965@N08/2884651919/
11. What the
crafty/DIY
movement does
well, naturally.
- personality
- personal, highly interactive
- customer service
- outreach w/beautiful product
- others...
12. What the
crafty/DIY
movement does
well, naturally.
- personality
- personal, highly interactive
- customer service
- outreach w/beautiful product
- others...
15. What the crafty/DIY
movement
could work on...
- repetitive tweets
- status updates that focus
only on your own projects/your
Etsy store
- instead: become a niche
expert!
16. What the crafty/DIY
movement
could work on...
- repetitive tweets
- status updates that focus
only on your own projects/your
Etsy store
- instead: become a niche
expert!
45. Regardless of age, regardless of position, regardless of
the business we happen to be in, all of us need to
understand the importance of branding.
We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to
be head marketer for the brand called You.
-The Brand Called You, Fast Company, December 2007
46. Regardless of age, regardless of position, regardless of
the business we happen to be in, all of us need to
understand the importance of branding.
We are CEOs of our own companies: Me Inc.
To be in business today, our most important job is to
be head marketer for the brand called You.
-The Brand Called You, Fast Company, December 2007
58. that’s feedback (constantly)
a wrap
- request
- give people places to voice their
opinions
- encourage community around your
product/service and the products/
services you <3
- foster community through attending
real life events
- when you attend events (conferences,
fairs, craft shows) be prepared (ex: biz
cards with seeds stapled to card if you're
a personal chef)
- folks want to see your work - carry
samples with you at all times
- know & be ready to share your story
intro to miyamoto musashi & his life & writings
you are one piece of the puzzle - the shared experience is in interaction
A few months ago I helped get @thecupboulder on Twitter.
Then I pressured Wendy (gently) to inform folks they are now on Twitter.
Today I went to The Cup and saw this. It’s great. A simple, easy way to let people know you speak their language is to DISPLAY that fact at checkout counter.
Monitor buzz around your company. Create action plan to address client problems.
Once filtered, make a plan. Then repeat steps 1-3 as often as you need to stay on target.
This is what we’ll focus on in the first half of tonight’s class, with Meagen talking to us about monitoring & filtering through the noise.
here are free tools for monitoring your presence
Monitor your own stuff.
Monitor your name. Your company name. Your competitors.
Similar to FriendFeed, track, monitor, filter out noise from “friends” whose updates you don’t want to see.
Monitor tweets about you.
Register your name and brand EVERYWHERE. TODAY.
filtrbox - paid accounts great for those in the trenches DAILY
Michael Phelps is CEO of his own company & his getting caught smoking pot led to a group of young people creating “shot rooms” to drink where no cameras are allowed. How do you all feel about this? If others can’t see it does that make it ok? Will the FB generation make it so that we’re less judgmental?
This is a chicken nugget. You need to be able to express yourself in a nugget.
Some people will never want more than a nugget. Your business card, twitter account, etc.
This is a chicken bucket. This is your Facebook page, your Flickr account.
Some people will want to eat a bucket of you.
This is the whole Chicken. The entire feast.
This is your blog, your in-person self, your book if you have one, your own tv show. Whatever.
This is a chicken nugget. You need to be able to express yourself in a nugget.
Some people will never want more than a nugget. Your business card, twitter account, etc.
This is a chicken bucket. This is your Facebook page, your Flickr account.
Some people will want to eat a bucket of you.
This is the whole Chicken. The entire feast.
This is your blog, your in-person self, your book if you have one, your own tv show. Whatever.