The document discusses cognitive biases that cause people to cling to their own models and perspectives even when evidence shows they are wrong. It notes that government economists often choose models that support their own careers rather than accurately describe the economy. In contrast, scientists like Einstein were willing to discard incorrect models as soon as evidence proved them wrong. The document advocates listening to other people's perspectives to understand their "models of the world" and be able to communicate your own ideas in a way that fits within their frameworks to gain more agreement.

2. I was reading a pretty good financial
article the other night.

3. It was by this guy who'd written a few
bestselling books.

4. He's got connections inside the
Federal Reserve, and he's been in the
business for many years.

5. So he knows what he's talking about.

6. Anyhow, he said anything is easy to
understand when you have the right
model.

7. But with the wrong model, you'll never
"get it."

8. Of course, politicians and the
economists who work for them choose
models to help their careers, rather
than accurately describe what's going.

9. Which is why government run
economies usually don't do so well.

10. One my favorite stories from physics is
the discovery of Quantum Mechanics.

11. A bunch of ultra-smart dudes (Einstein,
Bohr, Plank, etc) were trying to out
exactly how this "event" was
happening.

12. They kept trying different
mathematical models, and kept getting
it wrong.

13. Even Einstein.

14. But unlike government goofs who are
in love with their own ideas, as soon as
they found out their model was
wrong, they had no problems trashing
it and coming up with a new one.

15. We ALL share the same type of
misconception.

16. We become so in love with our own
models, even when they aren't
working, we'll do anything to FORCE
them to be right.

17. That's the heart of "cognitive
dissonance."

18. We literally can't see things that prove
us wrong. Our monkey brains won't let
us. It thinks our egos can't take it.

19. But if you're trying to do ANYTHING
that involves the participation of other
people, you'll ONLY be able to find
people that are congruent with your
own model.

20. This is where "confirmation bias"
comes from.

21. We only hang out with those who
agree with us.

22. Only watch TV shows that we agree
with.

23. Only read news sources that share our
opinions of the world.

24. But if you can ditch that thinking, you'll
be able to build relationships with A
LOT MORE people.

25. If you're trying to sell something, you'll
make a lot more money.

26. If you're trying to find a romantic
partner, you'll have a lot more options.

27. Now this is much deeper than simply
trying to "see another person's point
of view."

28. Or changing your politics just to make
a sale.

29. This is about listening to other people
describe THEIR OWN model of the
world.

30. And when you do that, you'll be able
to present YOUR IDEAS in terms of
THEIR MODEL.

31. That way, it will sound much, much
more congruent to them.

32. You'll get more agreement, more
dates, more sales more of whatever
else you want that other people have.

33. mindpersuasion.com/ir/