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1. Love The Rough Parts

2. Many people start off with a strong
goal, and then lose motivation later
on.

3. For example, if you go to your local
gym a week after New Year's, you'll
see that it's packed with people.

4. But if you show up a month or two
later, you'll see far fewer.

5. If you can recall many of the projects
you've started off in the past, you may
notice a similar pattern.

6. One of the reasons for this may your
particular Meta-Program when it
comes to motivation.

7. Some people are motivated to move
away from pain. Some people are
motivated to move towards pleasure.
Most are a mixture of both.

8. So anytime you start off a project
without understanding and addressing
both ends of the spectrum, it's easy to
lose motivation.

9. For example, if you looked at yourself
in the mirror and didn't like what you
saw, you'd be motivated.

10. But as soon as you made a little
progress, that negative feeling would
have less of an effect. You're replacing
that negative feeling with positive
action.

11. In this case, it's best to acknowledge
that the INITIAL motivation is to move
away from something negative, but to
keep going, you'll need to create
something positive to pull you
forward.

12. It's also common to be in a good
rhythm, and then get stuck in a rut. Or
even take a few steps back.

13. You're jamming along, getting small
success after small success, seeing that
big goal getting closer and closer and
BAM!

14. Something happens, and it seems as
though everything's falling apart.

15. During these periods, it's really easy to
get discouraged.

16. However, it's important to understand
that this is part of the process.

17. One of the tests of "randomness" in
any system is whether or not there are
"runs."

18. Meaning if you flip a coin a thousand
times, you're going to get times when
you get ten heads in a row, or ten tails
in a row.

19. This is a statistical requirement. In fact,
if you DON'T have runs, then
something's wrong.

20. So on your way to your goal, you
should fully EXPECT to have rough
patches. You should only start to worry
if you NEVER have any rough patches.

21. Even in the movies, when things are
too easy, the hero or heroine realizes
something must be wrong.

22. Because it's NEVER easy.

23. Remember this next time you hit a
rough patch. It's perfectly natural. It's
expected. It's nature's way of FORCING
you to dig deep and reevaluate your
strategy, so you can come up with
something even BETTER than what
you've been doing.

24. As the founder of Sony famously said,
if you want to double your success
rate, all you've got to do is double your
failure rate.

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