Gyan Research weekly newsletter on #Ecommerce sector

1. © Gyan Research and Analytics Pvt. Ltd., 2015 1
Industry News
 E-lala to promote credit card use
Indigenous e-commerce portal, E-lala, which is scheduled for a formal launch in end-November, has tied
up with MasterCard in order to promote credit card use among traders. This will help in reducing cash
transactions, leading to transparent dealings as the business will be recorded in the banking system.
However, credit cards were preferred over debit cards, in order to take care of the liquidity issues with
traders. The company has tied up with HDFC for its payment gateway and has asked the latter to make
credit card offerings to its clients.
 MobiKwik eyes INR 800 crore monthly GMV
The mobile wallet company, MobiKwik, expects its monthly gross merchandise value (GMV) to touch INR
700-800 crore in the next 12 months. The company expects half of this GMV to accrue from offline
channels such as mom-and-pop restaurants and stores. It already has 10,000 offline partners such as Big
Bazaar, WH Smith India, Cafe Coffee Day and Store King; it is now looking at aggressive expansion of the
base to 1 lakh over the next 12-month period. MobiKwik has facilitated five lakh mobile payments in the
offline space in around three months, which it aims to escalate to 50 lakh a month during the same
period. The top five cities for the company’s offline mobile payments were Bengaluru, Kolkata, Mumbai,
Hyderabad, and Delhi.
 All About You to be a USD 100 million brand in 2 years
Myntra expects 'All about you' – its new fashion range designed by Deepika Padukone - to become a USD
100 million (nearly INR 650 crore) brand in the next two years. The brand is aimed at women aged
between 20 and 35 years and is priced INR 1,500 onwards. Other labels on Myntra’s platform includes
Anouk, Roadster, Dressberry and HRX by Hrithik Roshan.
 Surpluss.in, ONEMi offer EMI payment option
Surpluss.in, the refurbished goods etailer, is partnering with ONEMi to offer its customers with equated
monthly installment payment options. The initiative will empower customers to purchase products of
their choice and make payments in easy EMIs. The facility will be available with debit cards for a minimum
purchase amount of INR 3,000 with EMIs ranging from three months to 18 months. ONEMi partners with
banks and financiers for customers to avail easy EMI options
Ecommerce News
October 17, 2015 – October 23, 2015

2.  Hyperlocal startups use prepaid cards
Indian grocery and hyperlocal start ups such as Pepper-Tap, TinyOwl, Grofers, RoadRunnr and Parcelled
are distributing virtual wallets and debit cards to their delivery boys in an effort to staunch leakages and
reduce cash handling. The cards are issued from Happay - a Bengaluru-based startup offering prepaid
expense management solutions. Grofers is giving Happay’s Visa-based cards, preloaded with cash, to
station managers at its 150 hubs across India. The managers in turn hand the cash amount to the delivery
boy, which has been debited from his account. Through Happay’s app and web-based solutions an
employer can limit a card if an employee is overspending.
 Snapdeal ships 6 million Diwali sales orders
E-commerce heavyweight, Snapdeal, has shipped about six million orders up to now, as part of its Diwali
sales. Nearly 70 percent of the orders that started earlier this month came from its mobile app and
website. Snapdeal was able to honour about 98.6 percent of the orders on time; 98.9 percent of the
orders were dispatched within 24 hours of order placement during the period. The company witnessed
17-times growth in sales, 10-fold growth in orders and 5-times rise in users during its first sale on October
12, 2015 which focused on electronics.
Investment News
 Citrus Pay secures funds from Sequoia Capital, Ascent Capital
Citrus Payment Solutions has raised about USD 25 million (nearly INR 162 crore) from a consortium of
new as well as existing investors. The existing backer of Citrus - Sequoia Capital - and a new investor
Ascent have carried out the Series C round of funding in the company, along with other existing investors
- Beenos Asia and eContext Asia. The latest round, which closed almost a month ago, values the company
at around USD 90 - 100 million. Citrus is used by both consumer and business side in the payments space,
with its gateway being used by companies like Indigo, Go Air and Amazon India. On the consumer side, its
mobile wallet and applications manage and pay monthly bills and track expenses.
 Flipkart makes seed investment in Cube26
Flipkart has completed a seed investment in Cube26 – the mobile technology startup - in an effort to stay
innovative and agile. The INR 50-crore investment, of which Flipkart contributed a minority share, was led
by Tiger Global. Cube26 has built multiple mobile-based technologies and already helps Flipkart and
other ecommerce companies in customer acquisition. It has worked with mobile phone manufacturers
including Panasonic, Micromax and Karbonn to create customized operating systems for users and
gesture-linked features. The company owns 10 patents and has recently forayed into building technology
related to Internet of Things.
© Gyan Research and Analytics Pvt. Ltd., 2015 2
Ecommerce News
October 17, 2015 – October 23, 2015

3. © Gyan Research and Analytics Pvt. Ltd., 2015 3
Weekly Snapshot
Ecommerce News
October 17, 2015 – October 23, 2015
Internet Users in Asia Pacific Countries who Purchased via Mobile Phone in Q4 of 2014
Countries Percentage of Population
South Korea 37
China 27
Malaysia 19
Australia 15
Vietnam 15
Philippines 11
Thailand 11
Indonesia 9
India 9
Japan 6
Source: www.statista.com

4. © Gyan Research and Analytics Pvt. Ltd., 2015 4
Ecommerce News, October 17, 2015 – October 23, 2015
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