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©	
  Gyan	
  Research	
  and	
  Analytics	
  Pvt.	
  Ltd.,	
  2015 1
Industry	
  News	
  
❑ Sales	
  of	
  packaged	
  fast	
  food	
  hit	
  by	
  ban	
  on	
  Maggi;	
  sales	
  fall	
  by	
  10	
  per	
  cent	
  
As	
  a	
  result	
  of	
  loss	
  of	
  consumer	
  confidence	
  on	
  instant	
  foods,	
  annual	
  sales	
  of	
  packaged	
  food	
  have	
  fallen	
  by	
  
10	
  per	
  cent.	
  Sales	
  of	
  instant	
  pasta	
  have	
  fallen	
  by	
  10	
  per	
  cent,	
  chips	
  and	
  packaged	
  namkeen	
  by	
  8	
  per	
  cent,	
  
etc.	
  Both	
  domestic	
  and	
  international	
  packaged	
  snacks	
  which	
  had	
  a	
  growth	
  rate	
  of	
  13-­‐14	
  per	
  cent	
  in	
  May	
  
2015,	
   reduced	
   to	
   single	
   digit	
   in	
   June	
   2015.	
   Following	
   Maggi,	
   Knorr	
   and	
   Top	
   Ramen	
   brands	
   have	
   also	
  
perished	
  off,	
  leaving	
  ITC’s	
  Yippee	
  as	
  the	
  only	
  surviving	
  brand	
  at	
  present.	
  	
  
❑ Gujarat	
  government	
  has	
  extended	
  ban	
  on	
  Maggi	
  for	
  another	
  one	
  month	
  
There	
  has	
  been	
  extension	
  of	
  the	
  ban	
  on	
  Maggi	
  for	
  another	
  month,	
  on	
  account	
  of	
  failure	
  of	
  the	
  company	
  in	
  
providing	
  safety	
  standard	
  reports.	
  As	
  much	
  as	
  2.8	
  PPM	
  to	
  5	
  PPM	
  of	
  lead	
  was	
  found	
  in	
  14	
  of	
  the	
  27	
  samples.	
  
However,	
  the	
  prescribed	
  limit	
  was	
  2.5	
  PPM.	
  	
  
Investment	
  News	
  
❑ Britannia,	
  HUL	
  and	
  Dabur	
  making	
  fast	
  growth	
  in	
  historically	
  feeble	
  states	
  
Marico,	
   Britannia	
   and	
   Hindustan	
   Unilever	
   (HUL)	
   are	
   making	
   disproportionately	
   higher	
   investments	
   in	
  
historically	
  weaker	
  states.	
  State	
  clusters	
  of	
  Chhattisgarh	
  and	
  Madhya	
  Pradesh,	
  Orissa,	
  Bihar	
  and	
  Jharkhand	
  
together	
  account	
  for	
  only	
  16	
  per	
  cent	
  of	
  the	
  total	
  fast-­‐moving	
  consumer	
  goods	
  (FMCG)	
  sales	
  of	
  India.	
  As	
  a	
  
result	
  of	
  this	
  investment,	
  these	
  states	
  now	
  have	
  become	
  growth	
  drivers	
  of	
  FMCG,	
  some	
  of	
  which	
  record	
  
growths	
  higher	
  than	
  even	
  the	
  national	
  average.	
  
❑ FMCG	
  companies	
  that	
  are	
  high	
  on	
  advertisements	
  keep	
  spending	
  even	
  in	
  midst	
  of	
  slowdown	
  
In	
  spite	
  of	
  the	
  recent	
  slowdown,	
  the	
  FMCG	
  firms	
  have	
  been	
  increasingly	
  spending	
  on	
  sales	
  promotion	
  and	
  
advertisement.	
  There	
  has	
  been	
  a	
  10	
  per	
  cent	
  rise	
  in	
  the	
  companies’	
  investments,	
  even	
  during	
  a	
  decline	
  of	
  
sales	
  by	
  about	
  9	
  per	
  cent	
  in	
  2014-­‐15.	
  HUL’s	
  spending	
  on	
  advertisements	
  was	
  INR	
  3,675	
  crore	
  in	
  FY2014	
  
which	
   increased	
   by	
   7.3	
   per	
   cent	
   to	
   INR	
   3,944	
   crore	
   in	
   FY15.	
   Also,	
   advertisement	
   spending	
   of	
   Emami	
  
increased	
  by	
  41	
  per	
  cent	
  and	
  amounted	
  to	
  INR	
  392	
  crore.	
  This	
  year,	
  Emami,	
  HUL	
  and	
  ITC	
  have	
  introduced	
  
various	
  new	
  products	
  which	
  will	
  call	
  for	
  extensive	
  spending	
  on	
  sales	
  promotion	
  in	
  quarters	
  to	
  come.	
  
Food	
  Processing	
  News
July	
  4,	
  2015	
  –	
  July	
  10,	
  2015
©	
  Gyan	
  Research	
  and	
  Analytics	
  Pvt.	
  Ltd.,	
  2015 2
Food	
  Processing	
  News
July	
  4,	
  2015	
  –	
  July	
  10,	
  2015
Source:	
  Ministry	
  of	
  Consumer	
  Affairs
Weekly	
  Snapshot
Projections	
  of	
  Household	
  Food	
  Demand	
  for	
  2020	
  -­‐	
  All	
  India
Food	
  Items Quantity	
  (million	
  tonnes	
  per	
  annum)
Rice 118.93
Wheat 92.37
Other	
  Cereals 15.57
All	
  Cereals 221.11
Pulses 19.53
Foodgrains 240.64
Milk	
  and	
  Milk	
  Products 165.84
Edible	
  Oils 10.94
Meat	
  and	
  Fish 10.80
Sugar	
  and	
  Gur 25.07
Fruits	
  and	
  Vegetables 113.17
Allocation	
  (Lakh	
  tonnes) Offtake	
  (Lakh	
  tonnes)
Year Rice Wheat Total Rice Wheat Total
2011-­‐12 22.29 4.84 27.13 19.17 4.49 23.66
2012-­‐13 23.83 4.67 28.50 20.74 4.23 24.97
2013-­‐14 22.79 4.67 27.46 19.86 3.91 23.77
2014-­‐15 23.42 4.20 27.62 20.07 3.63 23.7
Source:	
  Ministry	
  of	
  Consumer	
  Affairs
©	
  Gyan	
  Research	
  and	
  Analytics	
  Pvt.	
  Ltd.,	
  2015 3
GYAN	
  RESEARCH	
  AND	
  ANALYTICS	
  PVT.	
  LTD.
Corporate	
  Office:	
  
LG	
  37-­‐38,	
  Ansal	
  Fortune	
  
Arcade,	
  Sector	
  -­‐	
  18,	
  
	
  Noida	
  -­‐	
  201	
  301	
  
Delhi	
  NCR,	
  INDIA	
  
Phone:	
  +91-­‐120-­‐4235181
Regd.	
  Office:	
  
298-­‐A,	
  Pocket	
  2	
  
Mayur	
  Vihar,	
  Phase	
  -­‐1	
  
Delhi	
  -­‐	
  110	
  091,	
  INDIA
Central	
  Delivery	
  Centre:	
  
BD-­‐9,	
  Sector-­‐1,	
  
Salt	
  Lake	
  City	
  
Kolkata	
  -­‐	
  700	
  064,	
  INDIA	
  
Phone:	
  +91-­‐33-­‐40060084
E-­‐mail:	
  reports@gyananalytics.com	
  
Website:	
  www.gyananalytics.com
Food	
  Processing	
  News,	
  July	
  4,	
  2015	
  –	
  July	
  10,	
  2015	
  
OUR	
  BUSINESS	
  PRACTICES
Business	
  	
  
Research
Market	
  Entry	
  
Strategies Surveys
Pre-­‐Feasibility,	
  
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TEV	
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Business	
  
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  Making
Economic	
  
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Nl food processing july 4 - july 10, 2015

  • 1. ©  Gyan  Research  and  Analytics  Pvt.  Ltd.,  2015 1 Industry  News   ❑ Sales  of  packaged  fast  food  hit  by  ban  on  Maggi;  sales  fall  by  10  per  cent   As  a  result  of  loss  of  consumer  confidence  on  instant  foods,  annual  sales  of  packaged  food  have  fallen  by   10  per  cent.  Sales  of  instant  pasta  have  fallen  by  10  per  cent,  chips  and  packaged  namkeen  by  8  per  cent,   etc.  Both  domestic  and  international  packaged  snacks  which  had  a  growth  rate  of  13-­‐14  per  cent  in  May   2015,   reduced   to   single   digit   in   June   2015.   Following   Maggi,   Knorr   and   Top   Ramen   brands   have   also   perished  off,  leaving  ITC’s  Yippee  as  the  only  surviving  brand  at  present.     ❑ Gujarat  government  has  extended  ban  on  Maggi  for  another  one  month   There  has  been  extension  of  the  ban  on  Maggi  for  another  month,  on  account  of  failure  of  the  company  in   providing  safety  standard  reports.  As  much  as  2.8  PPM  to  5  PPM  of  lead  was  found  in  14  of  the  27  samples.   However,  the  prescribed  limit  was  2.5  PPM.     Investment  News   ❑ Britannia,  HUL  and  Dabur  making  fast  growth  in  historically  feeble  states   Marico,   Britannia   and   Hindustan   Unilever   (HUL)   are   making   disproportionately   higher   investments   in   historically  weaker  states.  State  clusters  of  Chhattisgarh  and  Madhya  Pradesh,  Orissa,  Bihar  and  Jharkhand   together  account  for  only  16  per  cent  of  the  total  fast-­‐moving  consumer  goods  (FMCG)  sales  of  India.  As  a   result  of  this  investment,  these  states  now  have  become  growth  drivers  of  FMCG,  some  of  which  record   growths  higher  than  even  the  national  average.   ❑ FMCG  companies  that  are  high  on  advertisements  keep  spending  even  in  midst  of  slowdown   In  spite  of  the  recent  slowdown,  the  FMCG  firms  have  been  increasingly  spending  on  sales  promotion  and   advertisement.  There  has  been  a  10  per  cent  rise  in  the  companies’  investments,  even  during  a  decline  of   sales  by  about  9  per  cent  in  2014-­‐15.  HUL’s  spending  on  advertisements  was  INR  3,675  crore  in  FY2014   which   increased   by   7.3   per   cent   to   INR   3,944   crore   in   FY15.   Also,   advertisement   spending   of   Emami   increased  by  41  per  cent  and  amounted  to  INR  392  crore.  This  year,  Emami,  HUL  and  ITC  have  introduced   various  new  products  which  will  call  for  extensive  spending  on  sales  promotion  in  quarters  to  come.   Food  Processing  News July  4,  2015  –  July  10,  2015
  • 2. ©  Gyan  Research  and  Analytics  Pvt.  Ltd.,  2015 2 Food  Processing  News July  4,  2015  –  July  10,  2015 Source:  Ministry  of  Consumer  Affairs Weekly  Snapshot Projections  of  Household  Food  Demand  for  2020  -­‐  All  India Food  Items Quantity  (million  tonnes  per  annum) Rice 118.93 Wheat 92.37 Other  Cereals 15.57 All  Cereals 221.11 Pulses 19.53 Foodgrains 240.64 Milk  and  Milk  Products 165.84 Edible  Oils 10.94 Meat  and  Fish 10.80 Sugar  and  Gur 25.07 Fruits  and  Vegetables 113.17 Allocation  (Lakh  tonnes) Offtake  (Lakh  tonnes) Year Rice Wheat Total Rice Wheat Total 2011-­‐12 22.29 4.84 27.13 19.17 4.49 23.66 2012-­‐13 23.83 4.67 28.50 20.74 4.23 24.97 2013-­‐14 22.79 4.67 27.46 19.86 3.91 23.77 2014-­‐15 23.42 4.20 27.62 20.07 3.63 23.7 Source:  Ministry  of  Consumer  Affairs
  • 3. ©  Gyan  Research  and  Analytics  Pvt.  Ltd.,  2015 3 GYAN  RESEARCH  AND  ANALYTICS  PVT.  LTD. Corporate  Office:   LG  37-­‐38,  Ansal  Fortune   Arcade,  Sector  -­‐  18,    Noida  -­‐  201  301   Delhi  NCR,  INDIA   Phone:  +91-­‐120-­‐4235181 Regd.  Office:   298-­‐A,  Pocket  2   Mayur  Vihar,  Phase  -­‐1   Delhi  -­‐  110  091,  INDIA Central  Delivery  Centre:   BD-­‐9,  Sector-­‐1,   Salt  Lake  City   Kolkata  -­‐  700  064,  INDIA   Phone:  +91-­‐33-­‐40060084 E-­‐mail:  reports@gyananalytics.com   Website:  www.gyananalytics.com Food  Processing  News,  July  4,  2015  –  July  10,  2015   OUR  BUSINESS  PRACTICES Business     Research Market  Entry   Strategies Surveys Pre-­‐Feasibility,   Feasibility  &   TEV  Studies Business   Match    Making Economic   Intelligence Quasi   Consultancy,   CSR  Solutions,   etc.