Gyan Research weekly newsletter on #food processing sector

1. © Gyan Research and Analytics Pvt. Ltd., 2015 1
Policy News
 Meat ban in Mumbai blow to poultry farmers
The decision of the Municipal Corporations of Mumbai to ban the sale of meat for eight-days during Jain
Paryushan fasting season - starting on 11th September - has dealt a severe blow to poultry farmers across
the state. Mumbai that has chicken consumption of about 1,000 tonne every day has observed a fall in
the price of chicken. Presently with farm gate prices at INR 40 per kg, poultry farmers are making a loss of
INR 20 – 25 per kg, on rising feed costs. Lack of sales has resulted in an increase in birds' average weight
to 3 kg per bird against the normal 2-2.2 kg.
 FSSAI to setup milk testing facilities
Food Safety and Standards Authority of India (FSSAI) intends to facilitate the establishment of
infrastructure facilities in metros in order to ensure good quality milk and milk products during the festive
season. It has asked manufacturers to furnish details of testing equipment, within 15 days. The
equipment found suitable will be demonstrated to bulk consumers and regulatory officials. This will give
them access to testing equipment and help in ensuring that the quality of milk and milk products brought
by them is of the requisite required standard.
Industry News
 Nestle to re-launch Maggi
Nestle may start manufacturing Maggi noodles in India in October and re-launch it by the end of the
year. The re-launch will involve an investment of USD 67.42 million. Maggi noodles, which was banned
for unsafe levels of lead in May this year, secured permissions for its re-launch by clearing safety tests in
August. The results of some fresh tests conducted at the court approved laboratories are awaited, after
which the company will start its manufacturing. Nestle India posted losses in the second quarter after the
noodle recall; Maggi comprises one fourth of its business.
 Amul to launch 4 plants in Uttar Pradesh
Amul plans to set up four dairy plants at a total investment of INR 600 crore in Uttar Pradesh. The plants
will be established in Lucknow, Varanasi, Kanpur and Saifai. The entry of Amul into rural UP will help in
employment generation for lakhs of people. Currently, the company is involved in the collection of five
lakh litres of milk from one lakh families and plans to expand its milk procurement to 45 lakh litres from 5
lakh families in next three years.
 Online food delivery market grows 40 percent
Estimated at INR 350 crore, the Indian online food delivery market witnessed the largest growth among
online services, with a year-on-year growth of 40 percent in 2014. It was driven by high demand from
metros like Mumbai, Delhi-NCR and Bangalore. The market had a 17 percent share in the overall online
services market - valued at INR 2,025 crore. The online service market has grown at a CAGR of 73 percent
through 2010-2014.
Food Processing News
September 5, 2015 – September 11, 2015

2.  Coca-Cola to roll out Fuze in India
Coca-Cola will launch Fuze tea, a global brand worth USD 1 billion, in India. Fuze tea, based on fruit juice,
is positioned to compete with Hindustan Unilever's Lipton ice tea. It will be priced at INR 30 per 250 ml
pet bottles and will be launched in Bengaluru, Hyderabad and Chennai in the first phase, followed by
Delhi and Goa. The ready-to-drink tea is expected to reduce dependence on carbonated soft drinks and
will not be influenced by seasons – on which the sales of carbonated drinks rely. Fuze will be the
company’s second launch in the country in two years. The first in its healthier beverages portfolio was the
no-sugar drink — Coca-Cola Zero — last year.
 Cornitos enters ready-to-eat segment
GreenDot Health Foods, known for its popular brand Cornitos, has entered the ready-to-eat segment
with the rollout of its taco shells. The product has been tagged 'do-it-yourself' and is targeted at the
young population that is likes Indian flavoured international recipes. The offering is similar to Yum!
Brand’s Taco Bell and will be an alternative to the two-minute instant noodles at home. It will have fillers
to be eaten as a 'smart meal' at home or in offices. GreenDot intends to target the HoReCa (hotel,
restaurant, cafe) industry initially, where the demand for this product is very high. The company will
invest INR 20 crore to increase production capacity by 1.5 times. It is looking to generate revenue of INR
10 crore from the new range.
 Spices Board India going global
The Spices Board India has plans to go global through premium signature retail outlets to be set up in
collaboration with private investors. It will sell around 30 select spices and value added products, such as
spice-flavoured chocolates, under the brand names ‘Spices India’ and ‘Flavourit’. These stalls will help the
board to have access to international markets and promote Indian spices through systematic
diversification and sustainability of the industry. The stores will also have a line of lifestyle and personal
care products such as beauty creams, clearness oils, bathing bars, among others. Flavourit Spice Trading
Ltd (FSTL) has invited prospective investors to take up 'Spices India' franchisees, under three different
operating models: COFO (Company-Owned, Franchise-Operated), FOFO (Franchise-Owned, Franchise-
Operated) and SIS (Shop-in-Shop).
 Feed industry to grow by 8 percent
According to the Compound Livestock Feed Manufacturers Association (CLFMA) of India, the feed
industry is expected to increase by 8 percent to 40 million tonnes by 2020. In FY2015, the feed industry
stood at 28 million tonnes of production. This is at par with the country's livestock GDP, which is growing
at 3.5 percent. Increasing urbanization and income growth have resulted in changing food consumption
patterns and is expected to double the demand for animal proteins in a few years, thereby driving the
feed industry.
© Gyan Research and Analytics Pvt. Ltd., 2015 2
Food Processing News
September 5, 2015 – September 11, 2015

3. Investment News
 HUL to divest Modern Bakery
Hindustan Unilever (HUL) will sell its bread and bakery business - Modern brand, to Nimman Foods
Private Ltd, a company backed by the Everstone Group. The deal involves the sale and transfer of the
business and the brand, which has six operating manufacturing units and a pan-India network of
franchisees. Covering a range of health and wellness breads, both white and sweet bread, and value
added bakery products such as buns, cakes, muffins, pavs and cream rolls, the business has a market
share of over 45 percent. The deal, for an undisclosed amount, is part of HUL’s strategy to exit non-core
businesses.
 Britannia to set up agro-processing unit
Fast Moving Consumer Goods (FMCG) giant Britannia Industries has demonstrated interest to set up an
agro-processing facility in Chittoor district of Andhra Pradesh. The first phase of the proposed project is
estimated at INR 125 crore and is likely to come on stream by 2016 end. The company will finalize a
location which will help them to serve markets in Bengaluru and Chennai. About 75 percent of Britannia’s
business comes from biscuits, while the rest is generated from cakes, dairy and rusk.
© Gyan Research and Analytics Pvt. Ltd., 2015 3
Food Processing News
September 5, 2015 – September 11, 2015
Weekly Snapshot
Exports of Processed Food and Related Products
Financial Year Exports (USD billion)
FY2011 9.3
CAGR 23.3 percent
FY2012 17.3
FY2013 21.7
FY2014 22.0
FY2015 21.5
Source: Agricultural and Processed Food Products Export Development Authority

4. © Gyan Research and Analytics Pvt. Ltd., 2015 4
Food Processing News, September 5, 2015 – September 11, 2015
Market Entry
Strategies
Market/
Marketing
Research
Pre-Feasibility,
Feasibility & TEV
Studies
Equity
Research
& Valuation
Economic
Intelligence
Our Business Practices
Business
Research
Central Delivery
Centre
BD-9, Sector-1,
Salt Lake City
Kolkata - 700 064,
India
Phone: +91-33-
40060084
Corporate Office
LG 37-38, Ansal
Fortune Arcade,
Sector - 18,
Noida - 201 301
Delhi NCR, India
Phone: +91-120-
2511945
E-mail: reports@gyananalytics.com
Website: www.gyananalytics.com
Branch Office -
Mumbai
Branch Office
- Bangalore
Branch Office
- Hyderabad