Mobile app Madness-App-Promo
31 Mar 2011•0 j'aime•724 vues
Signaler
Technologie
Mobile AppMadness Presentation, Toronto March 31st, presented by App-Promo on how to market and promotion you apps
Gary YentinSuivre
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Mobile app Madness-App-Promo
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- 3. About App-Promo
- 4. Mobile Marketing Apps in 7 Steps
- 5. Sympatico Case Study
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- 23. Make the conversation about your app easy and engaging so people will want to share it on Facebook or Tweet about it.
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- 28. Create a press release that plays to your strengths and highlights amusing or beneficial reasons why people would use your app.
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- 30. Reach out to relevant consumer and trade publications and invite relevant blogs to give some promo codes away for free in a raffle.
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- 34. If you have a premium app, begin by determining your target cost per acquisition.
- 35. For example, if you are charging $5.00 for your app and your cost per acquisition is $2.00, your profit is $3.00 per app.
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- 37. Targeted ads lead to higher CTRs, more downloads, and more revenue for you.
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- 44. Launch a mobile advertising campaign targeted to relevant audiences
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- 46. Give out promo codes on Twitter and in the blogosphere
- 47. Run contests and give away prizes related to your app
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- 49. Social
- 50. Paid Media
- 51. PR
- 52. Distribution
- 53. Promotion
- 54. Web
- 55. Search
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- 60. We new that if we were going to make an impact, we had to come up with a unique proposition that differed from the leaders in the space.
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- 62. Bar finder
- 63. Vote for favourite team
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- 66. Major Media outreach
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- 68. Number of Posts in discussions: 25,656
- 69. Number of images Posted: 1,292
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- 72. Don’t rely solely on device language detection to set language.
- 73. Time your promotion to get noticed in the App store.
- 74. Press release sent 3 days before the start of the World Cup
- 75. Mobile advertising was done the first 2-3 days of the event
- 76. Alerts are a great way to engage the audience.
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Notes de l'éditeur
- [1] Your app is unique, make your marketing plan unique.If I copy what someone else did, it will work.[2] Think about marketing when creating the app. Features are important to engage and acquire users. Retention is as important as acquisition.What’s unique about your iPhone app? List all the features, graphics, sounds, functions that are unique to your app. This list will help you develop a marketing message for your app and keep you focused during app development. Who is your target audience? Who will buy your app and who do you really want to sell to? Are you focused on the teenage market? Do you have a business app geared to a specific type of profession? Understanding your audience will help you develop a targeted marketing plan. Who are your competitors? Are you going up against a large game developer or a business program? Knowing your competitors will help you define strategies to compete against the big boys.