Start ups, you know that early adopters are not enough to establish a strong market presence anymore - you need something more. You need early advocates. Those who not only recognize the value in your company, but tell others about it as well. Find out more inside.
2. The Big Idea
Early adopters have
long been entrenched
in startup culture.
They aren’t enough
today.
Instead, entrepreneurs
need to cultivate
early advocates.
13. I’ll scratch your back. You scratch mine.
Early Adopters Get…
• Attention
• Special pricing
• Amazing support
• Hand-holding
• Custom features
• Show-off status
Entrepreneurs Get…
• Revenue
• Real-world testing
• Use cases
• Product input
• Go-to-market feedback
• Endorsement
14. Early Adopters Get…
• Attention
• Special pricing
• Amazing support
• Hand-holding
• Custom features
• Show-off status
Entrepreneurs Get…
• Revenue
• Real-world testing
• Use cases
• Product input
• Go-to-market feedback
• Endorsement
Let’s talk about this last one
I’ll scratch your back. You scratch mine.
17. Ray: You know, it's just occurred to me – we really haven't had a
completely successful test of this equipment.
Peter: Why worry? Each of us is wearing an unlicensed nuclear accelerator
on his back.
Today’s Elevator Test
26. 10 Early Adopters
1 was an advocate
9 were not
Enterprise
Anti-malware
Software
27. The Test
Try different ways of
registering people for trials.
Analyze by industry.
Found by cold-calling.
Didn’t network or share.
Adopted, but gave up.
Found through inbound.
Shared with internal communities.
Mobile
Surveys for
Business
28. “
Data
Movement
Software
1. Web / mobile developers
2. Cloud service providers
3. Real-time analytics
4. Data warehouses
5. Application performance monitoring
6. Telecom provisioning
7. Node.js developers
The Test
Here’s our idea.
Would you like to
learn more – and
can you bring a
colleague?
Data Warehouses