1. Web 2.0 & 3.0
CIO/CTO Forum
Srik Soogoor, Founder & CEO, Visvo, Inc.
March 21, 2007

2. Web 2.0
“I can’t tell you what it is…but I know it when I see it”
“Web 2.0 is a set of social, economic, and technology trends that collectively
form the basis for the next generation of the Internet – a more mature,
distinct medium characterized by user participation, openness, and network
effects.”
Tim O’Reilly, Fall 2006

3. Web 2.0 Web Site Characteristics
The site should not act as a “walled garden” – it should be easy to get data in
and out of the system.
Users usually own their data on the site and can modify it at their convenience.
Mainly Web-based – Most successful Web 2.0 applications can be used almost
entirely through a Web browser: this is commonly referred to by the phrase
“network is the platform.”
Data returns should be dynamic rather than static, changing depending on
variables associated with the user’s query (keywords, location).
An “architecture of participation” that allows users to add value to the
application as they use it.
Social networking aspects

4. Market Drivers of Web 2.0
Your customer base is truly global.
1 billion worldwide with Internet access and growing.
Your customers are always on.
Broadband usage approaching 50 percent.
Your customers are connected everywhere they go.
2 billion mobile devices.
Your customers aren’t just connected, they’re engaged.
Nearly 50 percent of US adults have contributed content online.
Your costs of production have dramatically decreased.
IT infrastructure costs are down by 72 percent in six years.
You have new revenue opportunities.
Online advertising in US is up 37 percent in 2006.

5. 8 Core Patterns of Web 2.0 Success
Harnessing collective intelligence
Data is the Next “Intel Inside”
Innovation in Assembly
Rich User Experiences
Software Above the Level of a Single Device
Perpetual Beta
Leveraging the Long Tail
Lightweight Models and Cost-Effective Scalability

6. Enterprise 2.0
Enterprise 2.0 is the use of emergent social software platforms within
companies, or between companies and their partners or customers.

7. Best Practices of Enterprise 2.0
Seek to own a unique, hard to recreate source of data
Enhance the core data
Users control their own data
Make some rights reserved, not all
Define a data stack strategy
Own the index, namespace, or format
Design data for reuse
Outsource or supply data access management

8. Anatomy of Web 2.0 and Enterprise 2.0
Search Social
freeform
Links
emergent E-mail
Authoring
Innovation in
Tags blogs
Assembly
Extensions wikis
Networks, Signals E2.0 Apps
Lig ode
m
Data and
ht ls
we
Enterprise 2.0
Software
igh
Data as the next
t
“Intel Inside”
Cost Effective Scalability
Software
Ha lectiv ce
Perpetual Beta
Above the
col lligen
inte
rne e
Level of a
Web 2.0
Single
ssi
Device
ng
Read/write Rich User
Connected access Experiences
Devices and Network
effects
People
Global micro markets of internet and enterprise IT users (1 –2 billion people)

9. Examples
Web 2.0 Enterprise 2.0
mySpace SalesForce
Flickr
37Signals
Visvo
Windows Live
YouTube
Open Solaris
cxoOnly
Amazon
craigsList

10. Examples
myEngineer.com

11. Recommendations for the Enterprise
1. It’s about ease-of-use, first and foremost.
2. Change requires motivation. Provide it.
3. Emergent doesn’t mean a blank slate.
4. Discoverability isn’t an afterthought, it’s the core.
5. It’s OK to fear loss of control and misuse.
6. Dynamic, effective advocates are a key enabler.
7. Triggering an Enterprise 2.0 ecosystem quickly is likely an early activity driver.
8. Allow the tools to access enterprise services.

12. Example: Hidden Social Network
Strengths

13. Business Applications of
Social Networking
Knowledge management and collaboration.
Help locate expertise.
Seed new communities of practice.
Improve cross-functional knowledge-sharing.
Strategic decision-making across leadership teams.
Team-building.
Facilitate post-merger integration.
Help leaders identify how to structure teams for innovation.
Structure and manage distributed teams.
Human resources.
Identify and monitor the effects of workforce diversity, hiring practices and leadership development.
Improve on-boarding, retention, employee satisfaction and productivity.
Sales and marketing.
Speed or expand the adoption of new products, technologies or ideas as part of an overall
communication strategy.
Strategy.
Support planning and strategy for engaging in partnerships and alliances.

14. Social Networking
Recommendations for Enterprises
Build Community
Communicate & Collaborate
Customize the Experience
Integrate wit Existing Repositories
Protect User Information

15. Build Community
Build Community
Member Groups
Profiles
Search
Reporting
Events calendar, RSVP
Tagging, RSS Feeds
Points system
Contest Management
Banner Tracking
Membership Levels

16. Communicate & Collaborate
Communicate & Collaborate
Content Management System
MP3, Video and Podcasting support
Media Galleries supporting video, music, documents, images
Forums and Message Boards
E-mail lists/tracking
Import remote RSS feeds
Wiki
System-wide Messaging

17. Customize the Experience
Customize the Experience
Hub & Spokes
Multi-sites
Custom Modules
Customizable User Experience
Editable system mail

18. Integrate with Existing Repository
Integrate with Existing Repository
Web Services
LDAP
Mature API

19. Protect User Information
Protect User Information
ACL support, Module access control
Member Roles
Membership Rules
Secure Admin area
Fully automatic security updates
Private hardware, private network (optional)
Physical security

20. Protect User Information
Protect User Information
ACL support, Module access control
Member Roles
Membership Rules
Secure Admin area
Fully automatic security updates
Private hardware, private network (optional)
Physical security